Visual Media Specialist
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Job Location:
Alexandria, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
The Visual Media Specialist is a creative storyteller and content creator who will help shape the digital presence of Pamplins graduate programs and executive education programs and connect prospective graduate students to the Virginia Tech experience. This position primarily supports graduate enrollment goals through visual and multimedia storytelling that highlights our students programs and outcomes across digital channels including email web social digital advertising and video.
Based at Virginia Techs Academic Building One in the Washington D.C. metro area the Visual Media Specialist reports to the Associate Director of Digital Marketing and Media in the Office of Graduate & Executive Education and works closely with colleagues in the central Pamplin Marketing and Communications Team and with partners across the university. The role also collaborates with faculty staff and students to develop compelling marketing collateral that elevates the visibility of Pamplins graduate education and executive education initiatives.
This role is ideal for an early-career creative professional with a passion for design visual storytelling social media and video production. This position represents an opportunity to join a collaborative team grow your professional skills hone your creative talents and make a meaningful contribution to Virginia Techs efforts to recruit and educate the next generation of Hokies.
Work Location & Flexibility:
To ensure comprehensive training and integration into our college culture the Visual Media Specialist will be fully on-site for the first six months. After this period the role may shift to a hybrid schedule with up to one day of telework per week subject to departmental needs.
Key Responsibilities:
Create and edit day-to-day multimedia content (copy graphics photography and video) for program websites email social media and digital advertising using Canva and Adobe Creative Suite.
Capture photos and video at events and on campus (e.g. student features alumni spotlights day-in-the-life stories) and perform editing and production for use across channels.
Assist with social media planning scheduling and engagement ensuring content aligns with the graduate academic calendar recruitment cycles and major events.
Maintain organized digital asset libraries including naming tagging and archiving files so photos video and design files are easy to find and reuse.
Ensure that visual materials follow Virginia Tech branding and accessibility standards.
Assist in the development and creation of marketing materialssuch as brochures one-pagers presentations and web assetsthat maintain brand consistency and support enrollment goals.
Collaborate with faculty staff students and partners across Virginia Tech to schedule shoots gather stories and ensure authentic student-centered content.
Required Qualifications
Bachelors degree in marketing communications graphic design multimedia or a related field; or equivalent level of experience.
Experience producing digital content for web and/or social media (professional agency or substantial student/portfolio work).
Experience with video editing software (e.g. Adobe Premiere Pro Final Cut or comparable tools) and short-form video creation for platforms such as Instagram YouTube or TikTok.
Preferred Qualifications
Experience with higher education student affairs or student-facing communications and marketing.
Experience supporting recruitment or enrollment marketing efforts including use of marketing automation platforms and basic performance metrics.
Strong visual storytelling skills including photography/video production composition typography and brand alignment.
Proficiency with design and content tools (e.g. Canva Adobe Creative Cloud) and familiarity with web content management systems.
Working knowledge of digital accessibility and inclusive design principles (e.g. WCAG) as applied to visual and multimedia content.
High level of technical curiosity including willingness to learn new tools and basic web technologies (e.g. HTML/CSS).
Strong organizational and project management skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Ability to work both independently and collaboratively with stakeholders.
Pay Band
4
Overtime Status
Exempt: Not eligible for overtime
Appointment Type
Restricted
Salary Information
starting at $50000 commensurate with experience
Hours per week
40
Review Date
3/11/2026; open until filled
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its mottoUt Prosim(That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is aninclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eightundergraduate colleges aschool of medicine aveterinary medicinecollegeGraduate School andHonors College.The university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerousExtension officesandresearch institutes.A leading global research institution Virginia Tech conducts more than $650 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees students or applicants on the basis of age color disability sex (including pregnancy) gender gender identity gender expression genetic information ethnicity or national origin political affiliation race religion sexual orientation or military status or otherwise discriminate against employees or applicants who inquire about discuss or disclose their compensation or the compensation of other employees or applicants or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation please contact Samantha Gagnetat regular business hours at least 10 business days prior to the event.
Required Experience:
IC
Key Skills
About Company
Virginia Tech, founded in 1872 as a land-grant institution, is currently ranked as a Top 25 Public University by US News & World Report and a Top 25 Public Research University by the National Science Foundation. Through a combination of its three missions of learning, discovery, and e ... View more
