Director Brand Health Tracking
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Job Summary
In this role youll join the Brand & Comms team a community of researchers whose mission is to help some of the worlds leading brands create competitive advantage with their brand strategy and advertising. Your leadership will directly contribute to your clients success as well as to the growth of our team.
You will be responsible for leading accounts and driving growth within our Brand Health Tracking business. This will include leading pitches writing proposals and owning 2 or 3 of our largest client relationships. You will build up and manage a portfolio of clients being responsible for delivery account retention and further account growth.
Your impact will be felt by ensuring we continue to deliver exceptional work on existing accounts delighting and winning repeat business while also expanding our ever-growing client base.
Youre a leader with a strong commercial mindset and truly embody the Ipsos Director behaviours making a meaningful contribution to both client success and our teams continued growth trajectory.
Day to day
These are the types of things you can expect to be doing during your day to day although as Ipsos is a dynamic organisation this may vary as different opportunities arise:
Strategic Client Conversations: Conduct senior-level client meetings and calls to discuss brand performance insights strategic recommendations and growth opportunities
Data Analysis & Insight Development: Review brand health data identify key trends and actionable insights and develop strategic recommendations that drive measurable business impact for clients
Portfolio Management: Review account performance metrics profitability analysis and growth pipeline development ensuring each account meets or exceeds revenue and margin targets
Team Leadership & Development: Lead account teams provide coaching and guidance on analytical challenges and conduct regular 1:1s with direct reports to drive performance and career development
Proposal Development & Pitching: Write compelling proposals for new business opportunities develop innovative research approaches and present to prospective clients
This role offers hybrid working from our London office 3 days per week and the rest from home.
About You
Background:
These are the areas of knowledge and expertise that matter most for this role.
Extensive leadership experience in a commercial consulting or market research environment with proven track record in brand tracking and brand equity research
Personal mastery and comprehensive understanding of brand tracking methodologies brand equity frameworks and consumer insights approaches
Demonstrated ability to manage delivery of strategic brand insights and analytics projects
Proven track record of building deep client relationships and serving as trusted advisor to senior marketing leadership
Project team leadership experience managing and developing research professionals across multiple seniority levels
Skills:
A good understanding of research techniques and their applications within organisations
Innovation leadership in developing new research approaches and implementing emerging technologies for brand measurement
Business development capabilities including leading pitches writing proposals and coordinating new business activities
Culture building - proven ability to establish culture of continuous learning and collaboration
Clear and effective written and verbal communication skills with ability to present insights to C-suite audiences and exemplify company values
Behaviours:
These are the areas of knowledge and expertise that matter most for this role.
Analytical thinking - Gets to the heart of complex brand problems quickly with clear analytical thinking and data-driven decision making
Flexibility agility and grit - Leads decides on and initiates action while adapting quickly to changing client priorities and market conditions
Creative thinking - Strong at formulating innovative strategies and embracing new concepts that differentiate our brand tracking solutions
Empathy and active listening - Puts people first; works effectively with individuals teams clients and employees to build trusted advisor relationships
Service orientation and customer service - Delivers results and meets client expectations while consistently exceeding service standards
Additionally please refer to Our Values for further information regarding the behavioural values that you will embody.
What is in it for me
Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.
In addition to this we have a fantastic Learning & Development offer delivered through a mix of face to face online or on-demand; you can read more by clicking here.
We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.
Ipsos is committed to equality treating people fairly promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.
Required Experience:
Director
Key Skills
About Company
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. ... View more
