Specialist R
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Specialist
Primary Skills
- SAP Marketing Cloud
Specialization
- SAP CX Cloud Marketing Cloud: Senior Specialist
Job requirements
- Job Title: SFMC Personalization CRM & AI-Driven Engagement Specialist Industry: Consulting / Digital Transformation / Martech Job Summary We are looking for a Salesforce Marketing Cloud (SFMC) specialist with strong expertise in CRM Customer Data Platforms (CDP) personalization and AI-driven engagement to support client transformation programs. This role will focus on designing and optimizing data-driven customer engagement ecosystems leveraging SFMC capabilities (Email Studio Journey Builder Interaction Studio/Personalization Data Cloud) ensuring seamless orchestration across channels and lifecycle stages. Key Responsibilities Assess client maturity across SFMC CRM CDP (Data Cloud) and personalization capabilities Evaluate SFMC architecture data model integrations and campaign orchestration effectiveness Analyze customer data flows and define unified profiles segmentation and data activation strategies Design and optimize omnichannel journeys and real-time personalization using SFMC tools Drive AI-enabled marketing use cases leveraging Einstein and predictive engagement models Develop Martech transformation roadmaps governance frameworks and operating models Lead client workshops stakeholder alignment and cross-functional collaboration across marketing data and tech Skills Strong hands-on expertise in Salesforce Marketing Cloud (Email Studio Journey Builder Automation Studio Contact Builder) with AMPscript and SQL Solid understanding of CRM (Sales/Service Cloud) integration and CDP (Data Cloud) for unified customer profiles and data activation Experience in personalization customer journey orchestration and AI-driven marketing (Einstein predictive targeting)
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
Key Skills
About Company
Brillio is a global leader in Enterprise Digital Transformation Solutions, providing strategic consulting services and solutions using emerging technologies.
