SEO Specialist
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Job Location:
Cebu - Philippines
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
We are looking for an enthusiastic and results-driven SEO Specialist to help optimize both On-Page and Off-Page SEO. You will leverage AI tools programmatic SEO and SEO automation to scale and improve SEO processes efficiently. The role requires a deep understanding of search engine optimization technical SEO and content strategy. You will work closely with cross-functional teams to ensure our websites rank high in search results and drive measurable traffic growth.
Key Responsibilities:
1. On-Page SEO:
Conduct in-depth keyword research to identify opportunities and target high-value search terms.
Optimize website content including meta tags header tags internal linking and image alt attributes.
Work with the content team to ensure that all on-page elements are optimized for search engines and user engagement.
Implement structured data (Schema Markup) to enhance visibility in search results.
2. Off-Page SEO:
Develop and execute link-building strategies to improve domain authority and rankings including partnerships guest blogging and outreach.
Monitor backlink quality and regularly clean up any low-quality or toxic backlinks.
Stay current with SEO best practices and Googles algorithm changes to maintain a penalty-free backlink profile.
Engage in social media and other third-party platforms to enhance brand presence and generate quality backlinks.
3. AI in SEO:
Leverage AI-powered tools (e.g. Jasper GPT SurferSEO) to assist in content creation keyword research and competitive analysis.
Use AI for content generation and optimization ensuring content meets SEO guidelines and resonates with target audiences.
Monitor AI-driven insights to continuously refine SEO strategies and enhance ranking performance.
4. Programmatic SEO:
Implement programmatic SEO strategies to automate content generation and optimize large-scale websites or content hubs.
Utilize AI and data-driven techniques to generate high-quality landing pages at scale while maintaining SEO best practices.
Analyze and improve performance of programmatic SEO strategies to enhance site traffic engagement and conversion rates.
5. SEO Automation:
Develop and implement automated SEO processes for tasks such as rank tracking keyword research and technical audits.
Use SEO automation tools (e.g. Screaming Frog Zapier Google Data Studio) to streamline reporting and data collection.
Optimize workflows for increased efficiency enabling the team to focus on strategic SEO initiatives and growth.
6. Analytics & Reporting:
Regularly track analyze and report on key SEO performance metrics including organic traffic keyword rankings and backlink health.
Use tools like Google Analytics Google Search Console SEMrush and Ahrefs to assess and report on SEO performance.
Provide actionable insights and strategic recommendations to improve SEO outcomes for client projects.
Requirements
Skills & Qualifications:
Proven experience in On-Page and Off-Page SEO including keyword research content optimization and link building.
Expertise with SEO tools (e.g. SEMrush Ahrefs Moz Screaming Frog Google Search Console).
Solid understanding of AI-driven SEO tools (e.g. SurferSEO Frase GPT-3/4).
Experience with Programmatic SEO (e.g. automated content generation bulk page optimization).
Proficiency in SEO automation tools and techniques (e.g. Zapier Google Data Studio rank tracking).
Strong analytical skills with the ability to interpret data and optimize strategies accordingly.
Experience working with CMS platforms (e.g. WordPress).
Familiarity with web development basics (HTML CSS) and basic understanding of technical SEO (e.g. sitemaps canonical tags).
Preferred Qualifications:
SEO Certifications (e.g. Google Analytics SEMrush Academy Moz).
Experience with international SEO and multilingual websites.
Familiarity with Wordpress SEO
