Marketing Performance Manager, Europe

Maersk is a global leader in integrated logistics and have been industry pioneers for over a century. Through innovation and transformation we are redefining the boundaries of possibility continuously setting new standards for efficiency sustainability and excellence.

At Maersk we believe in the power of diversity collaboration and continuous learning and we work hard to ensure that the people in our organisation reflect and understand the customers we exist to serve.

With over 100000 employees across 130 countries we work together to shape the future of global trade and logistics.

Join us as we harness cutting-edge technologies and unlock opportunities on a global scale. Together lets sail towards a brighter more sustainable future with Maersk.

Marketing Performance Manager Europe
We are seeking a Marketing Performance Manager to strengthen EUR Marketings ability to make datadriven this role you will leverage analytics to transform how marketing performance is measured understood and optimizedensuring our activities deliver clear business impact. You will work across marketing and sales to provide actionable insights improve processes and guide decisions that enhance performance across the entire funnel.

Key Responsibilities

We are looking for an experienced marketing performance professional who excels at proactive collaboration process optimization and advanced data analysis. Key responsibilities include:

• Identify performance bottlenecksacross the funnel and provide data-driven recommendations to improve conversion rates and outcomes including KPI and scorecard tracking for the EUR region.

• Develop a consistent reporting frameworkto deliver insights across key marketing channels (digital customer comms ABM events) with strong focus on pipeline health and lead conversion metrics.

• Interpret data to uncover trends opportunities and challengeswithin the marketing funnel acting as a sparring partner for the Digital Marketing & Media Lead on channel mix decisions (e.g. LinkedIn programmatic) with strong expertise in media performance and platforms like Google.

• Monitor and analyze the marketing pipeline tracking lead progression and driving clear actionable follow-ups for the sales organization.

• Measure the impact of A/B tests segmentation analyses and other performance optimization techniques translating insights into improved marketing effectiveness.

• Collaborate closely with marketing(regional and global)and sales teamsto refine tactics and ensure alignment between marketing activities and commercial objectives.

• Lead Management Process:Own and manage the full lifecycle of marketing leads in SFDCfrom upload to conversionincluding training and enablement for sales teams.

• Serve as the goto expert on marketing tools and analytics platforms including Salesforce (Sales & Marketing Cloud) GA4 and Power BI.

• Monitor and report on social media and event performancethrough ongoing analytics and structured reporting.

The ideal candidate brings:

• 5 years of experienceanalyzing marketing performance across channels and tactics.

• Strong analytical skills with the ability tobuild andinterpret dashboards and datasets and translate insights into actions.

• Deep marketing knowledge including digital and non-digital strategies funnel dynamics customer journeys and lead generation processes.

• Technical proficiency including:

  • CRM systems such asSalesforceand marketing automation tools (e.g. Marketing Cloud)

  • Analytics and visualization platforms (e.g.GA4 Tableau Power BI)

  • Strong Excel/spreadsheet capabilities

• Excellent communication skills able to translate data into clear narratives that engage and influence stakeholders.

• Proactive problemsolving skills identifying pipeline challenges and proposing data-driven solutions.

• Strong attention to detail ensuring data accuracy quality and consistency across reporting.

• Project management experience with the ability to balance multiple priorities and deliver under tight deadlines.

• Collaborative mindset working effectively with sales marketing product and global teams to ensure cohesive performance management.

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Maersk is committed to a diverse and inclusive workplace and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race colour gender sex age religion creed national origin ancestry citizenship marital status sexual orientation physical or mental disability medical condition pregnancy or parental leave veteran status gender identity genetic information or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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