Web & App Marketing Analytics Specialist (mfd)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Swiss-based DocMorris AG is a leading company in the fields of online pharmacy telemedicine and marketplace. With its broad range of products and services DocMorris is pursuing its vision of becoming the leading digital health companion for everyone to manage their health in one Spain and France we operate through an innovative model that evolves the traditional marketplace concept: we integrate the catalog and stock of over 1000 trusted pharmacies into a single platform alongside our own specialized line of products under the DocMorris brand.
This combination allows us to offer the markets largest selection of health and personal care products (200000 products and 10000 brands). While we remain at our core a connector for the pharmaceutical sector we strengthen our value proposition with our own brand. Our goal remains the same: to transform the digital health experience making it more accessible comprehensive and closer to all our customers.
You will play the crucial role of understanding our Marketing teams reporting tracking and performance needs translating them into technical requirements and supporting their implementation in close collaboration with our Tech teams.
Tasks and Responsibilities:
- Be the main analytics contact for all Marketing teams understanding their reporting needs KPIs and decision workflows.
- Translate marketing requirements into technical tracking specifications ensuring clean accurate and privacy-compliant data collection across Web and App platforms.
- Collaborate closely with our Tech teams to design validate and maintain a robust tracking landscape (client-side and server-side).
- Across the multiple marketing analytics tools in our data ecosystem ensure high data quality monitor tracking health and proactively identify issues or improvement opportunities.
- Train and support Marketing users in the use of analytics tools and reporting dashboards.
- Stay informed about trends in tracking technology attribution privacy regulation and marketing measurement to bring this knowledge back into our marketing setup.
- Conduct deep-dive analyses on user behavior funnels and campaign effectiveness to uncover optimization opportunities and growth drivers.
- Develop dashboards and reports that deliver actionable insights and help Marketing teams optimize campaign performance and user journeys.
What we are looking for:
- Minimum 3 years of experience as a Web & App Marketing Analytics Specialist or similar role in a customer-centric company preferably e-commerce transactional marketplace or e-health.
- Degree in Marketing Business Statistics Data or similar fields.
- Strong knowledge of marketing analytics tools (e.g. AppsFlyer Exactag Braze GTM GA4) and how they integrate into a broader data ecosystem.
- Solid understanding of modern tracking architectures including client-side and server-side tracking consent implications and privacy-driven changes (e.g. cookie deprecation ATT).
- Excellent communication skills in English with the ability to translate complex technical and analytical concepts into clear actionable insights/requirements for both technical and non-technical stakeholders.
- Strong problem-solving skills and attention to detail with a proactive and pragmatic mindset continuously striving to optimize processes and improve data quality.
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Our Benefits
Ticket restaurant 11/day worked
25 days of holiday
Birthday day-off 50 voucher to spend on our website!
Health insurance with Sanitas is paid by PromoFarma (for those who want it!)
Social benefits package. You can dedicate a part of your gross salary to Ticket Transport or Nursery.
Opportunity to participate in the employee participation program (stock options)
10% discount on our website on each purchase and up to 30% discount on DocMorris branded products
Access to eLearning platforms such as LinkedIn Learning
Individual training opportunities and budget for personal development
Access to corporate wellness plattform Wellhub (ex Gympass) with various offers on gyms studios guided classes workouts and wellness app
Access to mobile consultations with medical specialists lawyers or veterinarians via Doctor i
Great employee events and annual company celebrations
Required Experience:
IC
Key Skills
About Company
DocMorris stands for customer-centric innovative services and a wide range of products around digital healthcare. These range from fast appointment scheduling for online doctor visits on the TeleClinic telemedicine platform to pharmaceutical advice and supply of prescription and over- ... View more
