Web & App Marketing Analytics Specialist (mfd)
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
The Swiss-based DocMorris AG is a leading company in the fields of online pharmacy marketplace and professional healthcare with strong brands in Germany and other European countries. With its business model DocMorris offers its patients customers and partners a broad range of products and doing so DocMorris is pursuing its vision of creating a digital health ecosystem for everyone to manage their health in one click.
In Spain and France the company operates the leading marketplace for health and personal care products in Southern Europe. With an innovative business model our marketplace does not manage stock or warehouses it integrates the catalog of products pricing and stock levels of the most important and trusted off-line pharmacies in a single website achieving 24h delivery service for more than 200.000 products and 10.000 brands from more than 1.000 pharmacies and health stores. Our business model and service have received several awards like the prize for Best Webshop in Spain as well as the Best Mobile App from the E-Commerce Awards.
You will play the crucial role of understanding our Marketing teams reporting tracking and performance needs translating them into technical requirements and supporting their implementation in close collaboration with our Tech teams.
Tasks and Responsibilities:
- Be the main analytics contact for all Marketing teams understanding their reporting needs KPIs and decision workflows.
- Translate marketing requirements into technical tracking specifications ensuring clean accurate and privacy-compliant data collection across Web and App platforms.
- Collaborate closely with our Tech teams to design validate and maintain a robust tracking landscape (client-side and server-side).
- Across the multiple marketing analytics tools in our data ecosystem ensure high data quality monitor tracking health and proactively identify issues or improvement opportunities.
- Train and support Marketing users in the use of analytics tools and reporting dashboards.
- Stay informed about trends in tracking technology attribution privacy regulation and marketing measurement to bring this knowledge back into our marketing setup.
- Conduct deep-dive analyses on user behavior funnels and campaign effectiveness to uncover optimization opportunities and growth drivers.
- Develop dashboards and reports that deliver actionable insights and help Marketing teams optimize campaign performance and user journeys.
What we are looking for:
- Minimum 3 years of experience as a Web & App Marketing Analytics Specialist or similar role in a customer-centric company preferably e-commerce transactional marketplace or e-health.
- Degree in Marketing Business Statistics Data or similar fields.
- Strong knowledge of marketing analytics tools (e.g. AppsFlyer Exactag Braze GTM GA4) and how they integrate into a broader data ecosystem.
- Solid understanding of modern tracking architectures including client-side and server-side tracking consent implications and privacy-driven changes (e.g. cookie deprecation ATT).
- Excellent communication skills in English with the ability to translate complex technical and analytical concepts into clear actionable insights/requirements for both technical and non-technical stakeholders.
- Strong problem-solving skills and attention to detail with a proactive and pragmatic mindset continuously striving to optimize processes and improve data quality.
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Our Benefits
Ticket restaurant 11/day worked
25 days of holiday
Birthday day-off 50 voucher to spend on our website!
Health insurance with Sanitas is paid by PromoFarma (for those who want it!)
Social benefits package. You can dedicate a part of your gross salary to Ticket Transport or Nursery.
Opportunity to participate in the employee participation program (stock options)
10% discount on our website on each purchase and up to 30% discount on DocMorris branded products
Access to eLearning platforms such as LinkedIn Learning
Individual training opportunities and budget for personal development
Access to corporate wellness plattform Wellhub (ex Gympass) with various offers on gyms studios guided classes workouts and wellness app
Access to mobile consultations with medical specialists lawyers or veterinarians via Doctor i
Great employee events and annual company celebrations
Required Experience:
IC
Key Skills
About Company
DocMorris stands for customer-centric innovative services and a wide range of products around digital healthcare. These range from fast appointment scheduling for online doctor visits on the TeleClinic telemedicine platform to pharmaceutical advice and supply of prescription and over- ... View more
