Global Creative Content Senior Brand Manager Gins & Apéritifs
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Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a Global Content Creation Senior Brand Manager! You will be based at The Island our office in central Paris.
The Global Creative Content Senior Brand Manager will play a pivotal role in the development of effective and impactful global campaigns and content across the Gin & Aperitif portfolio. The Gin & Aperitif portfolio compromises of Beefeater Malfy Plymouth Monkey47 & Ki-nobi Lillet Ramazzotti and Italicus.
Collaborating closely with key markets consumer Insights the activation team and partner agencies the role is responsible for creating compelling consumer centric communication assets that place the brands at the centre of cultural conversations with a strong emphasis on digital and social engagement to drive impact across priority markets.
Your key responsibilities are :
Development of global communication campaigns ensuring:
Understanding of consumer insights media planning & digital marketing needs in key markets.
Identify insights areas of opportunity- people platforms partnerships and relevant conversations for the brand to be part of across its core markets to drive strong impact engagement & relevancy for the brand as well as increasing share of conversation online.
Develop inspiring briefs that inspire our creative agencies to deliver best in class work.
Lead content production from brief to final output ensuring a coherent creative strategy collaborating with creative partners e.g. creative agencies and internal centre of excellence ensuring highest standard in delivery
Coordinate with drive markets and internal / external stakeholders to deploy brand assets with consistency
Ensure budget control and compliance with working / non-working budget guidelines
Implement pre and post-testing protocols to maximize asset quality and effectiveness
Establish performance metrics to evaluate the impact of communication and content initiatives.
Analyze data to derive insights and inform future strategies ensuring a results-oriented approach.
Report on key performance indicators to stakeholders demonstrating the value of communication efforts.
If you recognize yourself in the description below dont wait to apply!
5-7 years experience on a lifestyle brand in advertising agency or in a communication role.
Are consumer-centric- have a track record of transforming consumer insights into actionable strategy & content
Strong understanding of digital platforms and creating impactful platform first assets
Have a passion for content development- strong expertise and full knowledge of the process from conception to production and experience managing and working with creative agency.
Are attuned to current culture-regularly keep your finger on the pulse of what is going on can extract insights & trends to inform future creative development
Have a strong sense of style & aesthetics
Are an inclusive decision maker- managing upwards sharing information and working collaboratively
Are a hands-on project manager
Have good analytical skills with the ability to work with an array of data types sales financial social search survey digital analytics platforms and confidence writing and presenting to internal and external audiences with the ability to bring the audience with you
Are a self-starter and have strong drive & passion.
Wait theres more
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture the possibility to work remotely (up to 2 days a week) a very complete mutual insurance an attractive compensation including profit-sharing the possibility to train daily employee events
Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.
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Manager
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About Company
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.
