Analytics Lead (gn) Global
Job Summary
Job Description
Intermate x SAMY Shaping the State of Social
You will be joining SAMY a global powerhouse leading the evolution of brand communication. Founded with a desire to challenge the status quo we have grown from three employees to nearly 1000 from one office to over 20 locations worldwide active in more than 55 markets. We connect creativity technology and culture to make brands matter in the social universe for clients like The North Face Microsoft Diageo and Samsung.
Intermate our DACH powerhouse with more than 250 Mates in Berlin Hamburg Cologne and remote is one of the largest social media and influencer agencies in the region and lives every day what SAMY embodies on a global scale: social-first strategies content produced in our own studios close collaboration with creators and data-driven campaigns powered by our own technology.
Note: Our application process is partly supported by an AI-powered assistant which will conduct the initial introductory interview. Youll receive more information as your application progresses.
WHAT YOU DO
Social media is constantly changing the way people communicate and how brands and creators operate in this space. We believe there is enormous untapped potential in social media data. As Global Analytics Lead you are the one who unlocks it.
You set the global standard for what data analytics looks like at SAMY. You lead a small international analytics team work closely with the Data Product Manager and the Global Data Engineering Lead and make sure that data translates into real business decisions.
Many brands measure sentiment or engagement rate but why exactly Thats the question you love asking. And you have the answers.
Core Focus
- You define what data analytics looks like at SAMY on a global level connecting analytical expertise with social media knowledge client needs and business impact
- You lead a small global analytics team and roll out jointly developed products to local markets
- You work with the Data Product Manager to define the roadmap for our internal data products
- You support the onboarding of users onto our analytics products and ensure everything is well documented
- You bring a data-first mindset to the entire agency proactively and with inspiration
- You develop ways to commercialise our data offering and ensure our analytics services are represented in the wider commercial proposition
- You work closely with the Global Data Engineering Lead they build the foundation you define what we build upon it
Additional Responsibilities
- You uphold the integrity of the data even when clients think they want something different
- You support commercial teams in talking to clients about analytics in an empowering and convincing way
- You develop your team not just technically but also in their ability to present and represent their work clearly and with impact
- You collaborate with our Research & Insights team to enhance their strategic research with our more automated reporting frameworks
Requirements
WHAT YOU NEED
- 47 years of experience in research digital analytics insights or market intelligence with a clear focus on social media dataStrong visualisation skills especially with Looker
- Solid knowledge of modern market research methods and how social media data fits within that landscape
- Experience managing a team
- An inquisitive critical mindset and the drive to not just follow best practices but to define them
Nice-to-have
- Familiarity with R Python or SQL and the motivation to apply these for efficiency and automation in day-to-day delivery
- Multilingualism or experience working in multicultural international teams
- A genuine feel for culture creator ecosystems and consumer behaviour
WHAT WE OFFER
- Onboarding & Support
No one likes to be the new kid. With a structured onboarding process a personal mate and access to learning materials youll feel like one of us from day one. - First-class equipment
Cant work without my iPhone. With a MacBook iPhone and the latest Apple tech you can work flexibly and efficiently whether thats from our classic old-building offices from home or on the go. - Growth & development
Rise & shine darling! Your annual training budget gives you the freedom to invest in workshops seminars certified courses or coaching sessions. This way you can grow in exactly the direction that fits your goals. - Flexible working
Ob das bei euch gerade genauso ist I doubt it! For up to six weeks a year you can work remotely from within the EU. Our flexible working-time models make it easy to balance work and life. If you move or experience special life situations such as a bereavement youll receive additional days off. - More time off
Its my birthday Imma spend my money. On your birthday its: close the laptop and addition December 24th and December 31st are days off. We celebrate anniversaries and birthdays with small surprises. - Health & wellbeing
Hot girl walk or heavy lift With an Urban Sports Club membership you decide whether yoga Pilates swimming or strength training best supports your glow-up. strengthens your mental health and offers sessions with psychologists or coaches. Through your access up to five family members can also participate. - Exclusive deals & extras
Its giving perks! Benefit from attractive discounts with partners like plantclub FutureBens and many more. On top of that you can choose one of these three benefits:- Givve Card 50 credit per month which you can use freely for whatever you love.
- Mobiko 65 monthly mobility budget usable for the Deutschlandticket fuel costs and everything else it takes to get you from A to B.
- Company pension plan 50 monthly contribution to your occupational pension scheme.
Plus our offices are dog-friendly. Snacks fruit and drinks are available to all mates free of charge at any time.
Key Skills
About Company
Intermate ist eine der führenden und marktdefinierenden Full Service Social Media und Influencer Marketing Agenturen in Europa.