CRM & Retention Specialist

Prague - Czech Republic

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Invity is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30000 registered users. This role is critical without it users slip through the app before they ever understand its value. Were looking for someone to own the entire lifecycle from first install to long-term investor.

You report directly to the CEO.

What youll do

Retention (80 %)

Design and launch onboarding sequences
Build user segmentation based on behaviour
Own and optimise the CRM tool (we use Braze)
Set up A/B tests and iterate based on data
Build win-back campaigns for churned users
Track metrics and report to the CEO weekly
Be creative and propose ideas for promotions for activations

Data analytics & product collaboration (20 %)

Own the retention dashboard
Identify segments with the highest churn risk and propose concrete interventions
Be the voice of the user in product discussions
Work closely with product on the onboarding flow
Participate in sprint reviews and bring retention and engagement data to product prioritisation decisions

About you

5 years of experience in lifecycle marketing CRM or a retention role
Proven hands-on experience with a CRM tool (Braze Klaviyo or similar)
Analytical thinking you can read data identify a problem and propose a solution
Ability to write clearly and persuasively in English

Nice to have:

Direct experience with Braze
Background in fintech crypto or subscription app environment
SQL at the level of independent analyses (cohorts retention funnel)
Experience with Amplitude Mixpanel or a similar product analytics tool

What we offer

Direct impact on strategy no bureaucratic layer between you and the CEO
Strong technological background of SatoshiLabs / Trezor
Room to build things from scratch not maintain someone elses systems
A collaborative team where your voice and ideas matter
A mission-driven culture focused on innovation and impact
Startup agility global audience

Sounds good

Then we want to hear from you! Just submit your CV together with a cover letter. Well get in touch with you as soon as we review your application most likely within a week.

Required Experience:

Invity is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30000 registered users. This role is critical without it users slip through the app before they ever understand its value. Were looking for someone to own the entire lifecycle from fi...