Inbound Marketing Manager (12 months FTC)

About Sedex

Sedex is a trusted partner for over 100000 businesses worldwide helping them create socially and environmentally sustainable supply chains. Through our platforms powerful data insights and expert guidance we simplify the management assessment and reporting of sustainability performance.

Our Vision is to be a leader in making global supply chains more socially and environmentally sustainable. Our Mission is To provide data-driven insights accessible tools and exceptional services that support businesses in improving environmental social and governance (ESG) performance and outcomes.

The role

As the Inbound Marketing Manager you will be responsible of developing and implementing inbound marketing and content strategies aligned with overall business goals. This includes overseeing content creation and distribution conducting audits and research and continuously evaluating and optimising performance to improve results. You will be working with external agencies to grow engagement and marketing responses through high-quality engaging content.

The primary objective is to drive business growth by attracting engaging and nurturing prospects and customers through effective inbound marketing and content strategies. You will create valuable content for customers applying strong SEO expertise to optimise on-site and off-page performance while managing marketing automation across email content and social channels.

Please note that this is an initial 12/14 moths Fix-Term Contract.

Key Responsibilities

Develop and implement inbound marketing and content strategies that align with the organizations overall marketing goals.

Create and distribute high-quality relevant and engaging content across multiple channels.

Conduct market audits & analyse data to identify growth opportunities and inform strategic development.

Oversee development and execution of inbound marketing strategies in collaboration with acquisition leadership.

Integrate and align strategies with other marketing initiatives by collaborating with cross-functional teams.

Monitor/measure success of inbound/content initiatives using metrics such as website traffic lead generation and conversion rates.

Continuously evaluate/optimize inbound/content strategies to drive improved results.

Plan/execute corporate event programs to drive sales in the field.

Provide training/support to sales teams on marketing initiatives messaging and positioning.

Monitor/measure the success of field marketing initiatives using metrics such as event attendance lead generation and pipeline impact.

Manage meeting/resource schedules for website content projects and activities.

Audit/analyse competitor websites & provide observations/recommendations based on findings.

Perform content audits across sites & identify issues & opportunities for optimization.

Knowledge Skills & Experience

7 years of inbound marketing.

Experienced Marketing professional with a university degree in business or marketing-related field.

Proven track record of running corporate events budget management and strategic thinking to develop and execute marketing strategies for growth.

Highly skilled at content creation across multiple formats data analysis project management collaboration communication agency management and presentation skills.

Familiarity with keyword research WCM systems metadata taxonomy management principles & tools HTML knowledge and SEO techniques.

Able to manage relationships with external suppliers and agencies while working with cross-divisional teams on campaign activity.

Possess strong problem-solving capabilities through multi-tasking and meeting tight deadlines as well as consensus-building skills for working with different teams.

Demonstrated strong listening information gathering and empathy skills for uncovering and defining deliverables needs and outcomes

Experience creating and implementing proven successful inbound marketing

Effective communication skills to collaborate with cross-functional teams present to stakeholders and communicate with customers.

Extensive experience in digital marketing channels tools and platforms.

Possess specific industry experience depending on the companys industry and target audience.

Other Skills & Technologies Supporting the Role

Listening probing and interpreting needs

Conceptual skills to develop inbound strategies

Understands SEO and SEM keywords research and on page optimization

Can help direct the content required for demand creation

Analytics and reporting

Exceptional project and agency management

Objection handling

Upward management to gain acceptance for plans and budgets

Ability to leverage technology including marketing automation Web content management Web analytics and business intelligence (SEMrush)

Marketing automation (HubSpot preferred) and Salesforce.

Web content management Web Analytics BI Tools and Digital Advertising

Our culture

At Sedex our approach to business and culture is firmly rooted in our core values which guide everything we do:

Respect Each Other: We believe that a foundation of mutual respect is essential to creating a positive and inclusive environment.

Customer-Driven: We are passionate about delivering exceptional value to our customers. By listening to their needs understanding their challenges and continuously adapting our solutions we aim to empower them to achieve their sustainability goals and drive positive change in their supply chains.

Thinking Creatively: Innovation is at the heart of our work. We encourage creative problem-solving and embrace new ideas that challenge the status quo. This mindset allows us to continuously improve our products and services offering fresh and effective solutions to complex sustainability and ethical sourcing issues.

Take Ownership: We empower our team members to take responsibility for their actions and outcomes. Every person at Sedex is encouraged to own their work make decisions with confidence and contribute proactively to the success of the team and the business.

Deliver Results: We are results-oriented and committed to delivering tangible impactful outcomes for our customers our business and society at large.

Privacy Policy

Sedex is committed to protecting the privacy of its website users and members. Sedex uses any personal information you submit to us in accordance with this policy. The General Data Protection Regulation (GDPR) requires us to ensure that any personal information you provide us is processed fairly and lawfully. Sedex is the data controller in relation to any personal information you submit. Click here to view our privacy policy