Travel Marketing Manager

AAA Club Alliance is hiring for a Travel Marketing Manager to join our team! The Travel Marketing Manager is responsible for leading the strategy development and execution of integrated marketing campaigns that drive Travel Services growth across leisure and specialty travel segments. This role combines deep travel industry expertise with strong marketing strategy capabilities to accelerate online and advisorled bookings increase member penetration in travel and strengthen AAAs competitive position in the marketplace. Our ideal candidate will have travel marketing experience B2B marketing with a focus on trade show/events a strategic mindset and ability to grow in the role.

What We Offer:

As part of our team youll enjoy a total rewards package designed to support your well-being growth and work-life balance. Our package includes:

• Competitive annual salary; the starting base salary range is $65059-$107276*

• Annual Bonus Annual Merit Increase Eligibility

• Hybrid schedule (3 days on-site weekly)

• Comprehensive health benefits package

• 3 weeks of paid time off accrued during your first year

• 401(K) plan with company match up to 7%

• Professional development opportunities and tuition reimbursement

• Paid time off to volunteer & company-sponsored volunteer events throughout the year

• Other benefits include a free AAA Premier Membership Health & Wellness Program Health Concierge Service Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Strategic Leadership:

• Lead the development of fullfunnel marketing strategies across key travel segments.

• Translate consumer insights member behavior and competitive intelligence into actionable campaign plans and messaging.

• Partner with key stakeholders to define annual travel marketing strategies KPIs and growth opportunities.

Campaign & Channel Management:

• Manage the strategy and tactical implementation of omnichannel campaigns including paid media direct mail influencer email social landing pages merchandising and inbranch assets.

• Oversee campaign briefs creative direction segmentation targeting and performance optimization.

• Collaborate with Travel Services product owners

• Ensure alignment between messaging channel mix offers and customer journey by travel segment.

• Evaluate campaign effectiveness through KPIs analytics dashboards and financial performance.

• Recommend optimizations to improve conversion reduce acquisition costs expand retargeting pools and enhance overall campaign ROI.

• Manage endtoend production schedules for advertising materials including publications direct mail email brochures landing pages and social media.

• Request cost proposals from printers and agencies manage budgets and ensure ontime delivery of all assets

• Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns.

• Oversee the creation and delivery of event assetsincluding booth materials signage presentations and collateralfor Corporate Travel trade shows and industry conferences.

• Manage logistics timelines and vendor coordination for B2B event marketing to ensure a consistent brand presence and strong sales enablement support.

Minimum Qualifications:

• Bachelors Degree in Marketing or related discipline or equivalent.

• 5 years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation.

• Experience supporting trade shows B2B events or salesenablement marketing for a business development organization preferred.

• Proven success leading marketing strategy and fullfunnel campaigns.

• Experience with segmentation personalization and performancedriven media strategies.

• Experience managing integrated campaigns across digital (SEM social display retargeting) email and print

• Thorough knowledge of marketing theory and tactics as applied to Travel Services marketing and promotions.

• Experience managing fast-paced production timelines and multiple projects within budget.

• Current and relevant knowledge of digital marketing channels including Search Engine Marketing Social Media etc.

• Thorough knowledge and understanding of the travel industry preferred.

• Strong ownership skills with the ability to influence people and outcomes and to articulate desired direction through gaining consensus on how to best proceed.

• Strong communications skills that encourage open dialogue and collaboration

• Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner.

• Excellent writing creative briefing and messaging skills.

• Proficiency in MS Office Suite with expertise in PowerPoint Word and Excel. InDesign Adobe Pro Workfront and/or HTML experience a plus.

Full time Associatesare offered a comprehensive benefits package that includes:

• Medical Dental and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2 weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5250 per year
• And MORE! Check out our Benefits Pagefor more information

ACA is an equal opportunity employer and complies with all applicable federal state and local employment practices laws. At ACA we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACAs policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACAs operating needs and applicant qualifications including but not limited to experience skills ability availability cooperation and job performance.

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