Marketing Consultant (mwd)

Munich - Germany

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Hiring Manager: Sara Lydick

Locations: Munich

Total number of Openings: 1 (Rental/Used & BCP)

Relocation: No

ISE: No

SG: 23

Job Profile: R103 Marketing Consultant

Strategy Support Consultants

The ESD Central Team Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine technology and aftermarket services.

The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments problem statements root causes potential solutions and ultimately supporting the creation of a granular execution plan which will lead to robust governance and growth over the next 3-5 years.

Additionally the Marketing Consultant will support the dealer and regional industry team in the implementation of the plan.

This position will be focused primarily in EAME and supporting Rental/Used and BCP growth plans.

What you Will Do:

Support development of multiyear strategic and tactical execution plans with a focus on business growth.
Support business analysis to uncover unique customer needs process gaps and business drivers.
Support the execution of dealer growth projects with internal partners and dealer network.
Identifying potential roadblocks across the organization and working across teams to enable progress.
Support the development of workshops and report out material.
Responsible for alignment of project needs and data requirement.
Responsible for creation and update of presentation material used to covey clear messaging through visuals and storytelling.
Responsible for monitoring task completion leading to project Milestones.
Support the coordination and facilitation of virtual face-to-face workshops voice of business collection and note taking.

What you have:

Growth and Agility: Knowledge of the necessity of businesses and individuals to experiment learn continuously and achieve value for the organization; ability to embrace challenges show resilience and proactively seek improvement and innovation to improve an organizations competitive advantage.
Project Management: Knowledge of effective project management strategies and tactics; ability to plan organize monitor and control projects ensuring efficient utilization of technical and administrative resources to achieve project objectives.
Initiative: Being proactive and committing to action on self-identified job responsibilities and challenges; ability to seek out work and the drive to accomplish goals.
Decision Making/Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Business Acumen: Knowledge of business concepts tools and processes that are needed for making sound decisions in the context of the companys business; ability to apply this knowledge appropriately to diverse situations.
Continuous Learning: Understanding of the rationale behind the necessity to continually learn and grow and the ability to seek performance feedback and identify approaches to improve own performance and that of others.
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Bachelors degree preferably in business marketing communications economics statistics or a similar field with quantitative coursework.
5 years or more of professional experience.
Experience working with Cat Dealers in Operations; Marketing; Sales or Strategy.
MS Suite of products experience.
Strong Excel and Power Point skills.

Additional Expertise:

Experience in Construction Industry BCP or Rental.
Experience with Power BI or Tableau is a plus.
2 years of Data Analytics experience.
2 years of equipment sales experience.
Able to communicate fluently in English.

Additional Information:

Expected travel at 25% - 40%.

Posting Dates:

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

Not ready to apply Join our Talent Community.

Required Experience:

Contract

Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sust...