Brand and Naming Strategist, AWS Brand Strategy
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Job Location:
Seattle, OR - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
the enterprise thats been running the worlds economy for decades. The brand that represents all of that technology Its still being written and you could help.
Were hiring a Brand Strategist to join the Creative Marketing team and shape how one of the worlds most consequential technology brands names positions and presents its product portfolio to the world. This is a role for someone who thinks in systems leads with data earns trust from senior stakeholders and has the courage to say we should do it differently.
AWS has one of the largest most complex product portfolios in the world hundreds of services
spanning compute storage databases machine learning security developer tools and more.
Managing that portfolio from a brand perspective isnt just a naming exercise; its an ongoing act of
strategic architecture. Its intricate high-stakes work and its a lot of fun.
As a Brand Strategist youll serve as a trusted advisor and strategic anchor for the product teams building the next generation of AWS services. Youll
help them understand that great naming and brand positioning arent constraints theyre
superpowers. Youll bring the research the frameworks and the storytelling skills to make the case and then youll roll up your sleeves and build alongside them. You know that brand is a key driver of growth and will approach every conversation every decision and every strategy through the lens of customer-obsession and business growth.
Key job responsibilities
Own and continuously evolve the AWS naming system the guardrails and guidance that keep hundreds of product names feeling coherent and intentional.
Work with product teams early and often so naming decisions are baked in not bolted on.
Build the feedback loop that give AWS leadership a clear evidence-based view of how we name and structure our portfolio to build leadership connection and love.
Translate complex data into crisp actionable insights that help stakeholders make better decisions faster.
Champion the customer voice inside AWS. Use deep customer understanding to push beyond functional messaging and build brands that resonate emotionally as well as rationally.
Partner with VP and Director-level product leaders across AWS to embed brand thinking into how they build launch and communicate their services.
Develop education programs automations playbooks and toolkits that help product
teams self-serve scaling your impact exponentially.
Advocate for distinctive brand choices even when its uncomfortable. Present your point of view with evidence earn the trust of the room and then
commit fully once a direction is set.
- 5 years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelors degree
- Experience using data and metrics to determine and drive improvements
- Knowledge of InDesign Photoshop Illustrator Keynote
- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers copywriters external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 155400.00 - 210300.00 USD annually
USA NY New York - 155400.00 - 210300.00 USD annually
USA WA Seattle - 141000.00 - 190700.00 USD annually
Key Skills
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