FLEX Senior Manager, Digital Merchandising

This is a temporary position.

Job Description: Senior Manager Campaign Management

About the Role

The Senior Manager CampaignManagementis responsible forleading the planning and execution of integrated audience-led marketing campaigns that drive measurable business outcomes. This role owns the end-to-end campaign lifecyclefrom intake and ideation through execution optimization and learningwith a strong emphasis on audience strategy segmentation and personalization enabled through the Customer Data Platform (CDP).

This role partners closely with Marketing UX/Design Development Analytics and Operations to ensure campaigns are aligned to business priorities customer needs and brand standards. The Senior Manager sets the campaign and audience operating modelestablishesbest practices and ensures consistent scalable execution across web and app channels.

Key Responsibilities

Campaign Strategy & Planning

Own campaign strategy across priority initiatives ensuring alignment with business goals customer segments and go-to-market plans

Translate businessobjectivesinto integrated multi-channelaudience-ledcampaign plans

Partner with Product Marketing Growth Brand and Sales to define campaign positioning messaging frameworksaudience strategiesand success metrics

Lead annual and quarterly campaign planning prioritization and roadmap development

Audience Strategy

Own audience strategy for campaigns including segmentation targeting and personalization approaches across web and app

Partner withCustomer Data Platform Analytics and Martech teams to define audience requirements data inputs and activation approaches

Ensure effective use of CDP capabilities to support campaign targetingandpersonalization

Translate business and marketing needs into actionable audience definitions use cases and activation plans

Champion best practices for audience governance reuse and scalability across campaigns

Identifyopportunities to improve personalization relevance and customer experience through data-driven audience strategies

Campaign Execution & Delivery

Oversee end-to-end campaign execution ensuring high-quality delivery on time and within scope

Establishand maintain campaign workflows timelines and governance across teams and channels

Ensure campaigns are operationally sound scalable and compliant with brandand legal

Act as escalation point for campaign risks trade-offs and delivery challenges

Performance Optimization & Reporting

Define KPIs and measurement frameworks to evaluate campaign effectiveness and ROI

Support A/B and multivariate testing efforts partnering withDigital Experiments Team Product andMarketingto define hypotheses test designs success metrics and learnings to informfuture campaigns and audience strategies

Partner with Analytics to analyze performanceidentifyinsights and drive data-informed optimization

Lead post-campaign readouts and synthesize insights into actionable recommendations

Continuously improve campaign effectiveness through testing experimentation and learnings

Cross-Functional Leadership & Influence

Serve as a senior campaign leader and trusted partner to Marketing Product Sales and Operations stakeholders

Influence without authority to align teams around shared goals timelines and priorities

Communicate campaign plans progress and results clearly to senior leadership

Contribute to broader marketing strategy operating model and tooling decisions

Process Tools & Operational Excellence

Define and evolve the campaign management operating model including intake prioritization and execution standards

Help evolve testing and experimentation frameworks ensuring consistent processes documentation and learnings across campaigns

Evaluate andoptimizecampaign tools platforms and technologies

Drive standardization and scalability whilemaintainingflexibility for business needs

Identifyopportunities to improve efficiency speed and quality of campaign delivery

Required Qualifications

5 years of experience in campaign management integrated marketing or growth marketing

Proven experience leading complex multi-channel marketing campaigns end-to-end

Strong strategic thinking with the ability to translate strategy into execution

Experience working cross-functionally withMarketingUX/Design Analytics and Operations

Data-driven mindset with strong understanding of campaign measurement and optimization

Excellent communication stakeholder management and presentation skills

Preferred Qualifications

Experience in B2B B2C or lifecycle marketing at scale

Experience building or evolving campaign operating models and processes

Experiencewith marketing automationAdobe Experience CloudMicrosoft Excel

Experience supporting multiple audiences segments or product lines

Experiencesupporting or partnering on A/B testing and experimentation programs including hypothesis developmentand execution

Background in agile or test-and-learn marketing environments

Leadership Competencies

Strategic and systems thinker

Comfortable operating in ambiguity and driving clarity

Influential partner with strong executive presence

Bias for action with high attention to detail

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.