Category Marketing Lead

About Dyson

Dyson is growing rapidly and our ambition is huge: more categories more markets and more employees. Our technology is unique and complex so its up to us to explain it clearly. By working with our own internal teams directly with engineers and the entire company we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.

About the role

As a Category Lead you will be responsible for:

• Drive commercial success by understanding the market consumer influencers competitors and retail customers in the category
• Analyze customer and consumer data to identify category growth opportunities feed consumer insights back into our plans and campaign execution.
• Conduct in-depth competitive and market analysis to define strategy and maintain the brands competitiveness in its market.
• Develop and execute marketing plans in the category to drive sales growth market share and improve brand image.
• Develop go-to-market strategies for the category and provide marketing and product innovation (NPD) launch strategies: 360 NPD launch plans by working together with cross-functional teams
• In charge of campaign development: management of the creative brief for the adaptation of marketing assets according to the needs of the media and retail teams proofreading and compliance with EMEA and Group guidelines coordination with the legal teams.
• In charge of analyzing the business and its key indicators (KPIs) to stimulate the growth of the category: volumes growth margin product mix sell-in sell-out.
• Defend the category internally advocating for its value and business potential to various stakeholders.
• Manage category Brand Building Investment (BBI) working closely with Head of Marketing and other budget holders.
• Additional assignments or special projects as assigned or agreed.

About You

To succeed in this role we expect you to have:

• At least four years of experience in product or brand marketing for a Direct To Consumers (D2C) company ideally with experience in electronic goods or personal care products.
• Experience working in companies that operate both their own direct channel and through third-party retail channels.
• Degree in Marketing.
• Experience managing campaigns including translating assets coordinating with legal teams and managing relationships with external partners to ensure quality and timely deliverables.
• Solid knowledge of traditional and digital media.
• Excellent verbal and written communication skills.
• Commercial acumen to understand the impact of the income statement and effectively achieve category objectives.
• Ability to use creativity to develop innovative marketing strategies and initiatives.
• Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
• Able to manage multiple complex and multiple projects simultaneously with strong project management skills.
• Analytical mind with the ability to analyze data and derive actionable insights for business growth.
• Proven ability to work well under pressure and adapt to the changing pace of the business environment.
• Proficiency in Microsoft Office applications especially Excel for data analysis and reporting.
• Fluency in English essential (B2 minimum) and Spanish native level.

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.

Working policy

Our campus culture is built on connectioncollaboration in person shared creativity and hands-on learning. Thats why we dont offer a regular hybrid arrangement. Working side by side powers our best ideas fuels belonging and keeps us pushing boundaries together.


#LI-GP1

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.