Senior Social Campaign Manager

Dentsu

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profile Job Location:

Amsterdam - Netherlands

profile Monthly Salary: Not Disclosed
Posted on: 15 hours ago
Vacancies: 1 Vacancy

Job Summary

Job Description:

Your team

The Global Addressable Media teamoperatesacross London and Amsterdam delivering best-in-class digital media solutions that connect brands with consumers and drive sustainable growth at scale.

Within this ourSocialcapabilityplays a critical role in shaping how brands show up in culture. We design platform-native strategies that balance brand building with performanceleveragingthe full ecosystem across partners such as Meta Google AmazonTikTokand others.

We believe inValue for All creating a transparent and meaningful exchange between brands consumers and platforms. Together with 100 colleagues across 50 markets and 30 nationalities we collaborate closely with global partners to stay at the forefront of innovation social commerce and AI-driven media.

If you want to lead how brands win insocialand shape the future of digital advertising this role is for you.

What are you going to do

As aSenior Social Campaign Manager you will lead the strategic planning execution andoptimizationof paid social campaigns across multiple markets.

You go beyond activation you connectstrategy creative data and platform intelligenceto deliver business impact.

You will:

  • Own end-to-end social campaigns from strategy to execution andoptimization;
  • Translate clientobjectivesintofull-funnel social approaches(awareness consideration conversion);
  • Collaborate closely with clients creatives and cross-market teams to ensure integrated delivery;
  • Leverage platform capabilities automation and AI to drive performance and innovation;
  • Act as a trusted advisor to clients guiding them on best practices trends and opportunities;
  • You thrive in a fast-paced international environment and bring strong stakeholder management and communication skills.

What are you going to achieve

Your role is to ensure social media becomes acore driver of business growth not just a channel.

You will:

  • Deliver high-performing insight-led social campaigns aligned with client business goals;
  • Drive continuousoptimisationthrough data testing and learning agendas;
  • Elevate social into astrategic growth lever integrating with broader media and marketing efforts;
  • Unlock measurable impact across brand and performance metrics.

Ultimately youwill position social as ascalable intelligent and commercially effective discipline.

Core focus areas

Social & Platform Expertise

  • Deep understanding of paid social ecosystems (Meta TikTok Pinterest YouTube etc.);
  • Strong knowledge of platform algorithms formats andoptimizationlevers;
  • Ability to translate platform capabilities into business outcomes.

Strategy & Campaign Management

  • Develop full-funnel social strategies aligned with client objectives;
  • Oversee campaign setup audience strategy and budget allocation;
  • Continuouslyoptimisebased on performance insights and platform signals.

Data Insights & Reporting

  • Analyseperformance data to generate actionable insights;
  • Build clear compelling reports and narratives for stakeholders;
  • Drive structuredtest & learn agendas(creative audiences formats).

Creative & Content Excellence

  • Collaborate with creative teams to ensureplatform-native high-performing content;
  • Guide creativeoptimizationbased on data and audiencebehavior;
  • Connect paid organic and influencer strategies where relevant.

Client & Stakeholder Leadership

  • Lead client conversations performance reviews and strategic recommendations;
  • Act as a senior point of contact for socialexpertise;
  • Collaborate across teams (strategy analytics markets) to ensure alignment.

Innovation & Industry Leadership

  • Stay ahead of trends in social AI and digital marketing;
  • Identifynew opportunities (social commerce creator economy automation);
  • Contribute to internal knowledge sharing and capability building.

Team Leadership

  • Support and mentor junior team members;
  • Help structure workloads priorities and development plans;
  • Contribute to broader team initiatives and new business opportunities.

Key Performance Indicators (KPIs)

  • Campaign ROI and business impact;
  • Engagement and conversion metrics;
  • CPA CPC CTR conversion rate;
  • Brand and attention metrics;
  • Client satisfaction and relationship growth.

Who are you

  • 4 years of hands-on experience in paidsocial(Meta TikTok etc.);
  • Strong strategic mindset combined with executional excellence;
  • Proven experience in campaign managementoptimization and performance delivery;
  • Excellent stakeholder management and client servicing skills;
  • Strong analytical and problem-solving capabilities;
  • Ability to work in an international fast-paced environment;
  • Passion for social media innovation and continuous learning.

What do we offer

  • 3 Well-being Days on top of 25 holidays;
  • 2 Social Impact Days to give back;
  • Extensive learning and development opportunities;
  • Clear career progression towards Lead roles;
  • A hybrid working model (3 days office 2 days home);
  • A vibrant culture with regular social activities and events;
  • Competitive salary and benefits.

#LI-Hybrid

Location:

Amsterdam

Brand:

Global Addressable

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Manager

Job Description:Your teamThe Global Addressable Media teamoperatesacross London and Amsterdam delivering best-in-class digital media solutions that connect brands with consumers and drive sustainable growth at scale.Within this ourSocialcapabilityplays a critical role in shaping how brands show up i...
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About Company

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Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.

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