Principal Creative Technologist, AWS Brand & Creative

The Creative Technologist is a senior individual contributor role within Brand Scale the technology-enabled production and innovation engine of the AWS Brand & Creative organization. This role sits at the intersection of creative craft emerging technology and production systems.

AWS is the worlds largest cloud provider and one of the most recognized technology brands on the planet. The Brand Scale team has access to tools platforms and capabilities that most creative organizations can only read about and we are at the beginning of figuring out how to use them well. The team the operating model the technology stack and the ways of working are not inherited. They are being designed.

This is not a traditional creative role and it is not a traditional technology role. It is a role for someone who is fluent in both and who finds the space between them to be the most interesting place to work.


Candidate Profile:

The ideal candidate for this role has spent their career refusing to choose between being creative and being technical and has built a body of work that proves you dont have to. You are as comfortable in a creative review as you are in a workflow design session. You hold opinions about craft and quality and you hold those opinions even when the tool doing the work is AI.

You are energized by the pace of change in creative technology and you bring that energy to the people around you. You are not here to replace human creativity. You are here to make it go further.

Key job responsibilities
Creative Technology & Agentic Workflow Development
- Collaborate with Marketing Technology and AI team on designing building and governing agentic creative workflows that enable the AWS Marketing team to produce brand-compliant assets at speed and scale
- Identify where generative AI automation and agentic tools can reduce repetitive production burden and where human creative judgment must remain in the loop
- Partner with the Marketing Technology teams to pilot and evaluate emerging creative technology platforms (generative AI content automation dynamic creative optimization) before broader organizational adoption
- Define and document prompt engineering standards AI output review protocols and brand compliance guardrails for AI-generated creative

Creative Production & Execution
- Contribute directly to creative production across formats - digital motion social and campaign with a point of view on craft and brand integrity
- Serve as a senior creative resource on high-priority or technically complex production work including campaigns brand system extensions and global activations
- Translate creative briefs from Brand Strategy and Creative Direction into production-ready executions working alongside both human collaborators and agentic tools
- Maintain a high bar for quality in all outputs AI-assisted or otherwise

Technology Stack Partnership
- Act as a primary business owner/counterpart from the brand creative team in working with Technology and AI to drive business requirements process design experimentation and adoption
- Partner with the Technology function within AWS Marketing to evaluate implement and optimize the creative technology stack (DAM GenAI platforms content automation templating systems)
- Define creative frameworks template requirements and modular asset system specifications working with Technology team that enable the broader team to produce at scale without sacrificing brand consistency
- Govern AI usage within creative workflows establishing clear standards for when and how AI tools are used reviewed and approved

Organizational Influence & Enablement
- Train and upskill creative and production colleagues on new tools workflows and agentic capabilities acting as a force multiplier across the team
- Contribute to Brand Scales role as the test-and-learn environment for creative technology in the AWS Brand & Creative team
- Bring a clear point of view to senior stakeholders on where creative technology is heading and what AWS should be investing in next

About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.


Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.


Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional


- Experience with asset management design workflows or partnering with creative teams
- 10 years of progressive experience in a creative production or creative technology role - with a portfolio demonstrating both creative craft and technical capability
- Demonstrated experience designing and deploying AI-assisted or automated creative workflows in a production environment with proficiency across generative AI creative tools (image copy video motion) and their appropriate use
- Understanding of brand systems - including how brand standards are applied across formats channels and at scale
- Excellent written and verbal communication skills; ability to translate technical concepts for creative audiences and creative concepts for technical audiences

- Experience working across teams and influencing teams that are not your own
- Experience in an in-house brand or creative team at a large enterprise or in a creative technology role at a leading agency
- Familiarity with prompt engineering LLM-based creative tools and agentic workflow design
- Experience building or managing a creative technology stack including vendor evaluation and governance
- Background in motion design interactive or digital production with the ability to contribute hands-on to complex executions
- Experience working within or alongside a brand system (architecture design systems naming guidance)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 184500.00 - 249600.00 USD annually
USA WA Seattle - 167700.00 - 226900.00 USD annually