Marketing and Outreach Specialist
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Job Location:
Charlotte, VT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Marketing and Outreach Specialist
Department: Administration / Business Development
Reports To: Chief Operating Officer
FLSA Status: Exempt
Location: Hybrid / Community-Based
Work Schedule: MondayFriday; evenings/weekends as needed for events
Travel Requirements: Frequent local travel
Position Summary
The Marketing and Outreach Specialist is responsible for developing implementing and maintaining strategic marketing and community outreach initiatives to promote organizational services increase referrals and strengthen community partnerships. This role serves as a liaison between the organization and external stakeholders ensuring accurate representation of services while supporting census growth and brand visibility.
Essential Functions
Marketing & Brand DevelopmentDevelop and execute marketing strategies aligned with organizational goals and service lines.
Create and distribute marketing materials (flyers brochures digital content social media).
Ensure brand consistency across all platforms and communications.
Maintain and update website and online presence as needed.
Monitor and respond to online reviews and public feedback in coordination with leadership.
Build and maintain relationships with referral sources including hospitals DSS schools and community agencies.
Conduct in-person outreach visits to promote services and educate stakeholders.
Represent the organization at community events health fairs and networking opportunities.
Coordinate presentations and in-service trainings for referral partners.
Track referral trends and identify opportunities for growth.
Collaborate with clinical and operations teams to align outreach with program capacity.
Support intake and admissions processes by ensuring smooth communication with referral sources.
Maintain a referral tracking system and provide regular reports to leadership.
Ensure all marketing and outreach activities comply with HIPAA CARF standards and state/federal regulations.
Maintain accurate records of outreach activities contacts and outcomes.
Participate in audits and quality improvement initiatives as required.
Work closely with executive leadership clinical directors and intake teams to align messaging and service availability.
Assist with internal communications and staff engagement initiatives as needed.
Provide input on program development based on community needs and trends.
Minimum Qualifications
Bachelors degree in Marketing Business Administration Healthcare Administration or related field (or equivalent experience).
Minimum of 2 years of experience in marketing outreach or business development (healthcare/behavioral health preferred).
Strong knowledge of community resources and referral networks.
Valid drivers license and reliable transportation.
Preferred Qualifications
Experience in behavioral health substance use or social services.
Familiarity with CARF standards and Medicaid service structures.
Experience with CRM systems or referral tracking tools.
Digital marketing experience (social media management email campaigns analytics).
Required Skills & Competencies
Excellent communication and interpersonal skills
Strong networking and relationship-building abilities
Organizational and time management skills
Ability to work independently and meet outreach targets
Professional presentation and public speaking skills
Data tracking and reporting capabilities
Physical Requirements
Ability to travel frequently within service areas
Ability to attend events and stand for extended periods as needed
Work Environment
Combination of office community and remote work settings
Frequent interaction with community partners and stakeholders
Performance Expectations
Meet or exceed referral and outreach targets
Maintain active relationships with key community partners
Submit timely and accurate outreach reports
Demonstrate professionalism and adherence to organizational values
Additional Duties
Duties may be updated to reflect agency requirements or regulatory changes subject to mutual agreement between the parties prior to implementation.
Required Experience:
IC
Key Skills
About Company
Who we are looking for We are seeking a talented individual who shares our focus and dedication for those we serve and support. This is a role that is...
