Digital Marketing Strategist

Say Yes to the Best Career Opportunities

• Merchants Bonding Company is hiring professionals who value clarity collaboration and opportunities to make an impact. Our team is growing and were looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If youre ready for the next step in your career with a team that says yes to the best this is your opportunity.

Job Purpose:

• The Digital Marketing Strategist drives the companys digital growth by developing and executing data-driven strategies across paid owned and earned media. This role leads campaign planning and performance optimization to increase brand visibility generate leads and support business growth.

Responsibilities:

• Lead digital marketing strategy and campaign development to drive acquisition conversion and regional growth
• Plan and execute integrated campaigns across paid owned and earned channels (SEO social email PR digital advertising)
• Manage the full campaign lifecycle from concept and strategic planning through execution optimization and reporting
• Oversee digital channel performance including ad placement budget allocation and audience targeting strategies
• Leverage data testing and attribution models to identify opportunities optimize performance and guide decision-making
• Establish and monitor key performance indicators (ROI CPA CTR) delivering insights and recommendations to leadership
• Develop and maintain dashboards and reporting tools to track campaign and marketing performance
• Partner with internal teams to translate strategy into creative assets and ensure alignment across all marketing initiatives
• Support growth of brand presence and digital communities including social engagement and executive visibility strategies.

Technical Platform Proficiency:

• CRM & Automation: Salesforce and Marketo.
• Social Platforms: LinkedIn Reddit YouTube and Instagram.
• Search & Web: Google (Search/Ads) and Website CMS.
• Digital Tools: Professional ad buying tools and performance analytics software.

Experience:

• 5 years of experience in digital marketing with a focus on strategy campaign management and performance optimization
• Proven track record of driving lead generation conversion and measurable business growth through digital channels
• Strong analytical skills with experience using data to inform strategy measure performance and optimize results

Benefits at Merchants

At Merchants we value balancing the needs of our associates and their families. We offer a wide range of benefits designed to help achieve a healthy work-life balance and support personal and professional addition to competitive pay bonus programs and generous paid-time off here are a few stand-out benefits:

• Flexible hybrid and remote opportunities with 37.5 hour work week
• Free health insurance option
• Paid volunteer time off with matching gift program
• Infants in the Workplace Program with family resources
• Discover more at: Merchants

  For nearly a century Merchants Bonding Company has focused almost exclusively on surety delivering common sense underwriting and first-class experiences to agents accounts and associates across the country. Merchants stands apart from multi-line carriers by offering deep surety expertise a flexible approach and strong financials that instill confidence and foster lasting partnerships.

  Our people-first culture is built on collaboration inclusion and shared success. Were committed to helping associates grow through real opportunities for advancement while supporting a sense of belonging.

  If youre looking to join a company that values your unique perspective encourages new ideas and invests in your development apply today!