Marketing Lead Germany

• Marketing Lead - ICEYE Germany
• Location: Berlin Germany
• Department: CEO Office
• Reports to: CEO ICEYE Germany
• Employment type: Permanent
• Workplace model: Hybrid
• Employment is subject to applicable security screening (incl. SUPO where required)

Why this role matters:

As a Marketing Lead - Germany youll build and own ICEYEs German brand and go-to-market presence. This is a hands-on strategic role: you will create the Germany narrative translate complex technology into persuasive stories run GTM programs manage agencies and events and ensure local activity is tightly aligned with ICEYEs central marketing and global brand and local government affairs and operations. Initially you will operate alone and collaborate closely with the local CEO and central marketing team to scale the function.

This role is accountable for establishing ICEYEs visibility credibility and pipeline enablement in Germany while protecting brand consistency and aligning with global strategy and templates as set by central marketing. The role will also act as the local marketing lead for public affairs media and stakeholder engagement in Germany.

We are looking for a builder mindset with bias to action technical fluency and the ability to tell stories across mediums events and scale the impact of those.

Who We Are

ICEYE delivers space-based intelligence surveillance and reconnaissance (ISR) capabilities to governments and allied nations. This includes sovereign and turnkey ISR missions leveraging ICEYEs world-leading synthetic aperture radar (SAR) satellite technology as well as access to data from the worlds largest SAR satellite constellation. These capabilities enable partners to detect and respond to critical changes anywhere on Earth with unprecedented speed and accuracy day or night and in any weather supported by ultra high-resolution imagery and high-frequency revisits.

As a trusted partner for defense intelligence security and maritime domain awareness ICEYEs near real-time data creates a tactical advantage for mission-critical operations. Designed for dual use the platform also serves civil protection and commercial users for natural-catastrophe intelligence insurance maritime monitoring (including oil-spill detection) and finance contributing to global security and community resilience.

ICEYE is headquartered in Finland and operates globally across Europe North America the Middle East and Asia-Pacific. We have more than 900 employees united by a shared vision: improving life on Earth by becoming the global source of truth in Earth Observation.

Your day-to-day responsibilities

• Define and own the German marketing & communications strategy and narrative aligned with ICEYEs global positioning and product strategy.
• Translate complex technical and AI-driven products into compelling stories and clear value propositions for German audiences (defence government infrastructure industry).
• Build and execute GTM plans for product launches solution rollouts and local partnerships to generate demand support sales and enable channel partners in Germany.
• Create high-quality content across formats: presentations case studies white papers technical narratives thought leadership website copy social and multimedia.
• Create brand awareness in Germany - visual and verbal identity execution - ensuring strict adherence to central marketing brand guidelines and templates.
• Manage PR media relations and external agencies (PR design events); act as the local spokesperson and media contact when agreed with the Country CEO.
• Plan and run events demos industry days and customer workshops (including live demos) and coordinate participation at national trade shows and conferences.
• Measure and report marketing performance (pipeline contribution leads engagement brand metrics) and iterate based on data.
• Coordinate tightly with central marketing for global campaigns asset-sharing approvals and cross-market initiatives; ensure local plans meet compliance and export control constraints where applicable.
• Establish local processes: budget management agency RFPs vendor contracts and workflow to scale the function.

Must haves:

• Located and based in Berlin. Able to work on site and represent ICEYE in local meetings and events.
• 6 years marketing experience with at least 3 years owning B2B technology/defence/space/AI marketing or product marketing in high-complexity technical sectors.
• Deep fluency in AI concepts and the ability to position AI-enabled products credibly for technical and executive audiences.
• Proven experience in go-to-market planning and execution (launches demand generation sales enablement).
• Strong storytelling and narrative skills: able to craft messages for technical decision-makers procurement and public audiences.
• Hands-on design appreciation and capability to produce or direct high-quality creative assets (presentations decks visual storytelling); experience working with design teams or agencies.
• Excellent written and spoken German and English. Ability to write clear technical narratives in both languages.
• Experience managing agencies (PR design lobbying) and external stakeholders; comfortable being the primary contact while coordinating with central teams.
• Data-driven: experience with marketing analytics pipeline reporting and KPIs to demonstrate ROI.
• Self-starter and operator: able to set priorities execute independently and build processes from scratch while working cross-functionally.

Nice to haves:

• Background in defence geospatial intelligence space remote sensing or adjacent sectors.
• Experience with government procurement cycles and public sector communications in Germany.
• Existing network of German trade media contacts industry bodies or relevant associations.
• Familiarity with export control and compliance constraints when marketing dual-use technologies.

Working relationships

• Direct report to the Country CEO - close operational partnership on public messaging lobbying coordination and stakeholder engagement.
• Day-to-day collaboration with Central Marketing (brand product marketing content design and demand gen) Sales/BD Program Leads (e.g. RISS) and external agencies.

Other important points

• This role is expected to establish the marketing function in Germany and scale it appropriately (hiring outsourced partners) in alignment with ICEYEs investment plan and local operating model. The Marketing Lead must ensure local activities are consistent with ICEYEs global brand and centralized processes while tailoring the message to the German market.

Application Process

• Initial interview with talent Attraction
• Online Interview with marketing manager
• Case interview with Germany CEO
• References

Working at ICEYE

At ICEYE youll join a diverse and highly engaged team united by the ambition to make the impossible possible. As a global scale-up we combine speed and ambition with the opportunity to take real ownership from day one. Your growth wellbeing and success are a prioritywith continuous professional development training opportunities and a culture where collaboration is how we win.

How We Work (Our Values)

Make the impossible possible: We set ambitious goals and stay calm under pressure. We bring grit optimism and ownership when things get hard and we keep moving until we find a way.

• Be curious: Go deep ask questions listen carefully and think critically. Understand the why behind decisions.
• See the big picture: Stay close to whats happening across the company so you can make better decisions. Consider how your work affects others.
• Drive effective teamwork: Create psychological safety invite different perspectives and build inclusive teams. There are no bad questions.
• Act as one team: We win together. We match tasks to the right owner and stay agile as priorities shift.
• Have fun: What we do mattersand it should be enjoyable. Celebrate progress take pride in results and share the wins.

Our benefits are designed to support your health and wellbeingat work and beyond. We keep improving them based on employee feedback and offerings vary by location. Talent Acquisition will confirm what applies for this role and location during the process.

Our Commitment to Diversity Equity and Inclusion

We want ICEYE to be a place where people can be themselves and do great work. Different backgrounds and perspectives make us stronger which is why we work to create an environment where people feel included respected and able to speak up. Whatever your background we want you to bring your authentic self to the table.

Were committed to fair inclusive hiring and equal opportunity. Everyone is welcome to apply. If you need any adjustments or support during the recruitment process tell uswell do our best to help.