Head of B2B Field Marketing
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Join the team redefining how the world experiences design.
Hello gday mabuhay kia ora 你好 hallo vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.
Where and how you can work
Our flagship office is in Sydney Australia but weve made our way from down under to a hub in San Francisco which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What youd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.
At the moment this role is focused on:
- Defining and owning the global field marketing strategy tightly coupled to Canvas B2B growth priorities with go-to-market motions that move markets not just fill calendars
- Serving as the primary marketing partner and strategic advisor to North America Sales leadership owning the full-funnel narrative from demand creation through to revenue impact
- Managing mentoring and developing a global team of four field marketers and contractors setting a high bar for strategic thinking accountability and craft
- Designing and activating bottom-of-funnel programs that build new pipeline accelerate qualified opportunities and compress deal cycles
- Moving beyond activity metrics to tell a clear credible story about marketings contribution to revenue and influencing how the organisation thinks about attribution and investment
- Partnering closely with Demand Generation Product Marketing Partnerships and Revenue Operations to ensure North America field programs are intelligently layered into broader GTM motions not siloed activities
- Managing a global field marketing budget with the discipline of a business owner making prioritisation decisions that maximise impact and maintain a clear-eyed view of ROI
- Bringing a sharp external perspective on industry trends competitive dynamics and customer behaviour that keeps Canva positioned ahead of the market
Youre probably a match if
- You bring 10-15 years of B2B marketing experience with significant time in field regional or integrated marketing roles at a high-growth SaaS company
- Youve embedded AI tools into marketing workflows to meaningfully accelerate output sharpen targeting or surface insights with tangible results to show for it
- You have a demonstrated track record of leading field marketing at scale building pipeline influencing revenue and earning the trust of senior sales partners
- Youve built and developed high-performing teams across geographies youre a leader people want to follow
- You have deep fluency in demand generation mechanics funnel analytics and marketing attribution and can hold your own in any conversation with sales finance or RevOps
- You have the executive presence and credibility to present strategy to C-suite stakeholders and challenge assumptions with data
- Youve managed multi-million dollar budgets and made smart defensible investment decisions
- You have strong instincts for prioritisation in a fast-moving environment you know when to move fast and when to slow down and get it right
- You have experience with ABM strategy sponsorships field event programs and sales-aligned campaign design
- You have a genuine passion for Canvas mission and a curiosity about how design-led products change the way teams work
About the team & role
Canva is looking for a Head of B2B Field Marketing to lead our global field marketing function and be a key architect of how we take Canva to market with our enterprise and commercial customers. This is a rare opportunity to build and lead a high-impact team at one of the worlds fastest-growing Visual AI platforms; sitting at the intersection of revenue and customer experience.
Youll own the strategy and execution of field marketing globally leading a team of four senior marketers across regions. Youll be the primary marketing counterpart to North America Sales leadership with your team mirroring that alignment in EMEA and APAC. This role reports into CMO of B2B and carries significant influence over pipeline revenue and go-to-market direction for each business.
Whats in it for you
Achieving our crazy big goals motivates us to work hard - and we do - but youll experience lots of moments of magic connectivity and fun woven throughout life at Canva too. We also offer a range of benefits to set you up for every success in and outside of work.
Heres a taste of whats on offer:
- Equity packages - we want our success to be yours too
- Health benefits plans to support you and your wellbeing
- 401(k) retirement plan with company contribution
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing social connection office setup & more
- Flexible leave options that empower you to be a force for good take time to recharge and supports you personally
Check out for more info.
At Canva we value fairness and we strive to provide competitive market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $200000 to $300000 USD. When calculating offers we make salary decisions based on market data and candidates skills and experience.
Other stuff to know
We make hiring decisions based on your experience skills merit and business needs in compliance with applicable local laws.
We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!
When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.
Check out for more info.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a hu ... View more
