Senior Cross-Tier Media Planner
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Job Location:
Detroit, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
As a Senior CrossTier Media Planner you will help evolve how GM plans measures and activates media across brands and tiers. This role partners with crossfunctional teams to align media strategy to business outcomes whileensuring consistency efficiency and impact across national and local efforts. A demonstrated handson command of media planning tools systems and planning methodologiescombined with experience leading teams in the practice of media planningis critical to success in this role. This position requires a practitioner who has personally built evaluated andoptimizedmedia plans.
KEY RESPONSIBILITIES
Own and actively use media planning tools and systems (reachbased planning audience tools buying platforms and analytics solutions) to develop evaluate andoptimizemedia plans across national and local tiers.
Lead teams and agency partners in theday-to-daypractice of media planning setting clear planning standards methodologies and quality expectations across brands and markets.
Act as a working expert and coach to Brand Sales Operations and agency partnersonmedia planning tools systems and best practices.
Evaluate reach frequency and channel mix across national and local markets to uncover gaps inefficiencies and opportunities to drive incremental reach growth.
Collaborate closely with Brand Product Sales Operations and Performance Marketing teams to ensure media strategies are aligned to brand priorities and growthobjectives.
Integrate media strategies across Marketing Sales Field CX Experiential and Communications teams to deliver a coordinated national zone and LMA approach that amplifies impact.
Clearly articulate media strategy learnings and growth opportunitiestosenior leadership across Sales and Marketing.
Build strong trusted partnerships withGMMediaOnecentral experts (Audience Ad Tech Channel Leads) and Sales Operations stakeholders to enable aligned execution and shared success.
REQUIRED CORE COMPETENCIES
Hands on media planning leader witha track recordof personally building andoptimizingmedia plans using modern planning and buying tools.
Proven leader of large complex initiatives effectively coordinatingcross functionalpartners and agencies to deliver impactatscale.
Influentialleaderwithout direct authority able to guide motivate and align teams of indirect reports toward shared goals and outcomes.
Strategicsystems levelthinker who can navigate complexity align multiple stakeholders and drive clarity in ambiguous environments.
Strong analytical acumen with the ability to synthesize data insights and performance signals into actionable recommendations that inform investment decisions.
Results drivenand resilient consistently delivering outcomes amid evolving priorities and dynamic market conditions.
Compelling communicator and storyteller withdemonstratedability to distill complex data into clearexecutive readynarratives across written verbal and presentation formats.
Proactive composed and accountabledemonstratinginitiative sound judgment and confidence under pressure.
REQUIRED QUALIFICATIONS
6 yearsof handson experience in media planning and buying with direct ownership of planning tools systems and frameworks.
Bachelors degree; preferred in marketing business or related fields
Demonstrated understanding of the media ecosystem including platforms technology and planning/buying processes
Experience workingfor media agencies
Proven ability to manage multiple projects and deadlines
Demonstrated presentation skills including development ofexecutive readymaterials and storytelling that enablesdecision making
Outstanding oral and written communication skills
PREFERRED QUALIFICATIONS
Knowledge of GM structures and processes
Automotive experience
Understanding ofaudience basedandreach basedplanning
#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job may be eligible for relocation benefits.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
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We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
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Required Experience:
Senior IC
Key Skills
About Company
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