Grade Level (for internal use):
11This role will require you to work in US Shift/Night shift as per EST hours.
S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.
For more information visit Overview
The Marketing Technology Senior Product Owner owns the strategy roadmap and prioritization of marketing technology capabilities. This roleis responsible fordefining what capabilities are needed why they matter and how success is measured across theMarTechstack.
You will translate marketing and business needs into clear functional requirements user stories and acceptance criteria ensuringMarTechinvestments deliver measurable business value.
This role focuses on requirements logic and prioritization working closely with theMarTechIntegration Specialist who owns technical implementation system architecture and integrations.
HowYoullWork
With Marketing & GTM Teams:Partner with Growth Product Marketing and Marketing Operations to understand business needs and translate them into prioritizedMarTechcapabilities and requirements.
WithMarTechIntegration & Platform Owners: Work closely with theMarTechIntegration Specialist and Web & Digital Asset PlatformSpecialistto define requirements acceptance criteria and delivery sequencing without owning implementation.
With Vendors & Internal Stakeholders:ManageMarTechvendor relationships and contracts aligning partner roadmaps and platform investments to business priorities and measurable outcomes.
Key Responsibilities
1. Product Strategy & Roadmap Management
Vision & Roadmap:Define andmaintainthe 12-month roadmap for theMarTechecosystem prioritizing features based on ROI marketing impact and technical prioritized backlog based on business impact effort risk dependencies and operational needs.
Stakeholder Discovery:Lead discovery sessions with Marketing Sales and Customer Success toidentifypain points and translate them into with stakeholders to elicit document andvalidatebusiness requirements(campaign workflows segmentation consent attribution reporting).
StakeholderAlignment:Ensure marketing leadership understands availableMarTechcapabilities tradeoffs and roadmap decisions.
Buy vs. Build Analysis:Evaluate third-party vendors against internal build options conducting Proof of Concept (POC) phases tovalidatefit.
Vendor Relationship Management:Manage vendor relationships and licensing considerations (evaluation renewals consolidation opportunities).
2. Business Analysis & Requirements Engineering
User Stories & PRDs:Write PRDs and user stories that translate business needs into clear functional requirements acceptance criteria process flows and data requirements (events fields taxonomy).
Logic Design:Design the Blueprints for the system. Such as lead scoring models routing rules and nurture logicwhich the Integration Specialist will then build.
Process Mapping & Optimization:Document As-Is and To-Be marketing existing marketing workflowsand technologiestoidentifybottlenecks and design automated solutions to improve speed-to-lead.
Work with theMarTechIntegration Specialist to define data schemas and field requirements across CMS CRM and downstream systems.
3. Execution & Delivery
Agile Leadership:Act as the Product Owner in sprint ceremonies managing the backlog and making real-time trade-off decisions during development.
User Acceptance Testing (UAT):Define UAT criteria and lead business validation to ensure delivered capabilities meet requirements.
Change Management:Lead the rollout of newMarTechcapabilities including creating training documentation and selling the value of new tools to theend-users.
4. Performance & ROI Analysis
Value Tracking:Define KPIs for everyMarTechinvestment (e.g. Reduction in manual data entry Increase in conversion via AEM personalization).
UtilizationAudits:Regularly analyze platform usage toidentifyshelfware andoptimizelicense costs.
Define measurement and tracking requirements (KPIs events attributioninputs) in partnership with Analytics.
Partner with Analytics and Data Engineering to ensure reliable data flows into theenterprise data warehouseand downstream BI.
Drive improvements indata quality and governance(field mapping identity alignment deduplication rules naming standards consent signals).
Use analysis toidentifyfriction and opportunities in the customer journey (drop-offs performance drivers cohort behavior).
Required Skills & Qualifications
1. Technical & Analytical Mastery
MarTechStack Literacy:Deep familiarity with the Adobe Tech Stack and Marketo specifically how these platforms interact with CRM systems (Salesforce).
MarTechExpertise:Strong grasp of lifecycle automation segmentation campaign operations and integration ofconsent/compliance impacts (GDPR/CCPA) is essential.
Data Fluency:A strong understanding of event tracking schemas identity resolution/keys and basic attribution concepts. You should have the ability tovalidatedata and metrics (SQLproficiencyis a plus).
Domain Knowledge:Solid understanding of the modern marketing funnel including lead scoring attribution modeling and navigating the cookie-less future.
2. Product Management & Business Analysis
Requirements Strategy:Mastery of business analysis techniques including the creation of BRDs UML diagrams and user journey mapping.
Agile Frameworks:Proven experience working in Scrum or Kanban environments as a Product Owner (PO) or Business Analyst (BA).
Product Lifecycle:Experience in roadmap ownership rigorous prioritization stakeholder management and outcome-based delivery.
Process Engineering:Expertisein requirement elicitation process mapping and writing clear user stories with actionable acceptance criteria.
3. Communication & Leadership
The Translator Ability:Exceptional skill in explaining technical constraints to Marketers and marketing goals to Engineers. You bridge the gap between Business Need and Technical Build.
Stakeholder Alignment:Ability to align non-technical stakeholders and technical teams through crisp documentation and clear communication of tradeoffs.
Negotiation:Experience managing conflicting priorities across departments (e.g. balancing the needs of Brand vs. Performance Marketing).
Project Leadership:Ability to manage multiple workstreams and vendor relationships simultaneously without losing sight of measurable outcomes.
Professional Experience
Years of Experience:7years inMarTech specifically in roles such as Business Analyst Product Manager or Senior Marketing Operations Specialist transitioning into a strategic function.
Systems Exposure:Proven experience working with at least two of the following: CRM MAP CDP Analytics CMS Experimentation platforms or Data Warehouse/BI tools.
Proven Track Record:Demonstratedability to translate high-level business goals into detailed technical requirements and measurable growth outcomes.
Education:Bachelors degree (or equivalent practical experience) in Business Marketing Information Systems Computer Science ora relatedfield.
Werequireall candidates who reach the final stage of our interview process to attend at least one in-person interview which is ordinarily at your nearest S&P Global office. This must be completed before we canproceedto an offer.
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