Sr. Associate, Brand Marketing & Campaign Manager

A leading financial services organization is seeking a Brand Marketing & Campaign Manager to lead day-to-day management of a high-visibility initiative within its small business credit card portfolio. This is a hands-on execution-forward contract role with significant agency and cross-functional coordination the successful candidate will own multiple creative workstreams simultaneously and help drive the launch of a new integrated campaign.

The ideal candidate is a strategic marketer who thrives in production-heavy environments: comfortable leading photo and video shoots managing agency partners trafficking creative across integrated media channels and keeping complex matrixed projects moving on time.

Location: New York City or Chicago IL 
Contract Start: Late May / Early June
Contract Term: 6 months
Working Hours: 40 hours/week 3 days in office/week required
Travel: May be required for production
Compensation: $70/hr

KEY RESPONSIBILITIES

Brand Management

• Maintain a deep understanding of brand purpose strategy and guidelines to facilitate effective brand stewardship and cohesion across all go-to-market efforts
• Understand the business and marketing objectives championing brand solutions to deliver on business goals
• Partner closely with business teams to provide strategic and tactical brand advertising and marketing communications support

Creative Development

• Manage production and implementation of advertising and content tactics across integrated Paid and Owned channels spanning linear and online video digital mobile social print audio out of home website email and direct mail
• Work closely with agency partners and cross-functional marketing teams including media social digital PR project management creative and analytics to drive cohesive creative campaigns 
• Partner with market research team to uncover key consumer insights and test creative ideas 

Agency & Stakeholder Management

• Manage day-to-day agency relationships providing clear and actionable feedback through rapid iteration cycles
• Navigate a highly matrixed environment influencing across teams without direct authority
• Keep key stakeholders informed and deliverables on track across multiple simultaneous workstreams

Compliance/Control

• Ensure legal/compliance/risk and control requirements are met for all campaigns with appropriate approvals obtained

Qualifications :

Required

• 5 years of marketing experience with demonstrated expertise in brand strategy marketing communications and/or advertising execution
• Hands-on production experience leading photo and video shoots from pre-production through delivery
• Fluency in social media creative and channel best practices; experience with social-first and video-forward campaign execution
• Creative agency management experience: ability to move agencies through fast turnarounds synthesize feedback and maintain quality under deadline pressure
• Strong project management instincts skilled at managing across multiple workstreams keeping complex projects on track and anticipating blockers before they arise
• Highly organized detail-oriented and comfortable operating in fast-paced deadline-driven environments
• Strong written and verbal communication skills; comfortable presenting to mid- and senior-level stakeholders
• Proven ability to influence in a collaborative multi-stakeholder setting a trusted team player who drives results across functions

Nice to Have

• Experience working in or alongside advertising agencies
• Background in financial services or small business marketing
• Familiarity with media trafficking and working across paid media environments

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

No

Employment Type :

Contract