Social Marketing Lead, Brazil
Share
Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
About the Team
OpenAIs mission is to ensure the responsible and widespread adoption of artificial support of that mission the Marketing team helps deeply understand customer audiences and market dynamics influence the development of the right products build sustainable and customer-aligned monetization models and drive awareness adoption and usage across OpenAIs products and platform.
We take a data-driven approach to understand markets develop monetization strategies and uncover customer needs that shape product strategy and messaging. We partner closely with Product Engineering Research Comms Sales Partnerships and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.
About the role
Were hiring a Social Marketing Manager to lead OpenAIs social presence in Brazil across both consumer and business audiences.
In this role you will define how OpenAI shows up in one of our most important international marketsshaping our voice building locally relevant storytelling and ensuring we move with speed quality and cultural fluency across platforms.
You will operate as both a strategic lead and hands-on builder: setting direction while also executing day-to-day work especially in the early stages of building our Brazil social presence.
You will partner closely with global and local teams across product research communications and marketing to bring our work to life in ways that resonate deeply with Brazil audiences.
Key responsibilities
Lead the development and execution of Brazils social marketing strategy across priority platforms (e.g. X Instagram YouTube LinkedIn) covering both consumer and business audiences.
Operate as a hands-on social lead managing day-to-day publishing editorial planning copywriting and rapid responseespecially around launches and key moments.
Set up and scale social channels and systems from the ground up where needed establishing strong foundations for long-term growth.
Translate global priorities product launches and brand narratives into locally resonant social storytelling that reflects Brazils cultural context.
Lead high-visibility moments including product announcements research updates and company newsensuring accuracy quality and alignment across teams.
Partner cross-functionally with product research communications marketing and policy teams to align messaging and navigate nuanced or sensitive topics.
Develop Brazil-first content ideas and formats that reflect local platform behaviors internet culture and audience dynamics.
Support creator and influencer collaborations helping shape briefs and ensure content is culturally relevant and high quality.
Monitor Brazil social trends and conversations identifying opportunities to engage differentiate or escalate when appropriate.
Define and track performance metrics continuously optimizing content strategy and execution based on learnings.
Scale social output over time by identifying and managing agency or external partner support.
You might thrive in this role if you:
Have deep experience in social marketing and a strong understanding of the Brazil digital and cultural landscape.
Are comfortable operating as both a strategist and an operator able to move from idea to execution quickly.
Demonstrate strong judgment on tone nuance and what resonates (or doesnt) with Brazil audiences.
Can translate complex or technical topics into clear engaging and human storytelling.
Have experience working across global and local teams balancing alignment with local relevance.
Bring a builder mindset and are comfortable creating structure systems and momentum in a fast-moving ambiguous environment.
Why this role
This is an opportunity to define how OpenAI shows up in Brazilone of our most important and nuanced markets.
You will have real ownership in shaping our social voice building locally relevant storytelling and helping the company move with more speed creativity and cultural fluency in market.
For someone who understands Brazil deeply and cares about both internet culture and product storytelling this role offers rare scope and impact.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.
We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.
For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities and requests can be made via this link.
OpenAI Global Applicant Privacy Policy
At OpenAI we believe artificial intelligence has the potential to help people solve immense global challenges and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
Key Skills
About Company
We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. Building safe and beneficial AGI is our mission.
