Senior Associate Director, Paid Social (12 Month FTC)

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1462 - Senior Associate Director Paid Social

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom:

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

The Senior Associate Directorwilllead theday-to-dayresponsibilityfor the paid social output of abusy client account (or accounts)and willalsohelpoversee a team made up of Account Directors Account Managers and Account Executives over theeverydayrunning of the of social specialists preferably in an agency environment is hugely person will also be required to develop strong relationships with clients suppliersand other stakeholdersbecoming atrustedvoice for all things paid such the ideal candidate is someone withextensive knowledge of paid advertising acrossallofthe key social channels(Facebook Instagram Twitter Snap TikTok etc).

A closer look

You hold excellent knowledge of the UKSocial medialandscape and are well-versed inplanning and activating acrossdigital media both DR and have strong communication and project management skills and can engage with stakeholders effectively. You will also work closely with other media specialists tooversee delivery ofan integrated plan often taking the lead in using digital/socialto link other media channels and understanding how other media plans fit in the system.

Youwill be responsible for delivering exceptional and excitingsocial work as well as the output of amanagerand ateam of planners and execs.

Key Responsibilities:

Senior AssociateDirectorsarecharged withthe responsibility of the Paid Social team and theday-to-day strategy and output of one (or more)clientaccountswith several key areas of include:

Client& PartnerManagement

• Responsible fordelivering onthe over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
• Acting asakey social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agencys social output.
• Demonstratingadeepunderstanding of the media and technology developments that influenceyourclients business. Able to identify opportunities to test and innovate in the paid social space presenting these opportunities to stakeholders and securing client backing.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partners including Meta Twitter Snap TikTok Pinterest and others.

Campaign Management

• Overseeing the production of comprehensive paid social media plans ( supporting material) that align with clients objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels budget audience formats etc.) and present these backboth to internal and external stakeholders.
• Overseeing ahybrid team (made up of both local and Global Hub employees)responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms. Comfortable troubleshooting and helping train junior team members to use advanced features such as bid rules and 3^rdparty optimisation/creative/measurement tools.
• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken bythoseworking on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance calls on a regular basis and supporting thewiderteam to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
  

People Management

• Ensuring the effective management ofboth the local team andGlobal Hub employeesensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Working with your Account Directors and team leadership to help train and develop team members. Leading by example to motivate and encourage all those with less experience on the team.
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email chat video and in-person. Leading presentations where necessary.
• Attend and lead regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Leading the recruitment process for your immediate team and working with the head of department to assist with wider team recruitment as needed. This will involve leading interviews making staffing decisions and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.
• Developing tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform.
• Working closely with planning team other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
• Collaborating on thought-leadership pieces and POVs for the agency and GMS social community.

• Responsible for theaccurateand effective management of agency finance the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.
  
  

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About You:

Experience working in a busy agency or client-side social team is key to this are looking for a candidate who is able to display the following attributes:

• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook Instagram Twitter Snap TikTok etc). Training certifications in any of the key platforms would be a plus(e.g. Meta Blueprint).
• Strong experience planning large-scale paid social campaigns preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Experience managing a team to jointly compile regular client presentations (QBRs annual reviews etc).
• A cleara track record of working with clientsandexternal strong relationships is key to the role the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Demonstrable experience line managing othershelping ensure day-to-day workloads are effectivelymanaged. The ideal candidate should also have experience training and mentoring those more junior across all things paid socialandshould be able to communicate effectively with people from all diverse backgrounds cultures countries.
• Teamwork is key to this role and we are looking for someone who is collaborative friendly and with a can-do attitude.

In return the successful candidate can expect to work asa memberof afun and engagingteamthat is part of acompanythattruly champions learning development and will invest in your careerover the long term.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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