Lead Generation Manager-Connected Vehicles
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Job Location:
Monthly Salary:
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
Pay:CA$85000.00 - CA$90000.00 per year
Job description:
Company Overview:
Connected Vehiclesis transforming how fleets operate through advanced telematics asset tracking and data-driven technology. Our mission is to help businesses improve safety efficiency and profitability through connected intelligence.
About the Role
We are seeking ahands-on Demand Generation Managerto design launch and optimize marketing campaigns that drive qualified leads and measurable pipeline growth.
Reporting directly to theBusiness Manager youll play a key role in building awareness generating demand and supporting the sales team with a steady flow of high-quality opportunities.
This position is ideal for adata-driven marketerwith a passion for digital channels campaign execution and continuous performance improvement.
Key Responsibilities
Campaign Execution & Optimization
- Plan execute and optimize multi-channel marketing campaigns across paid search paid social email and display to drive inbound leads.
- Manage campaign calendars budgets and performance metrics to ensure efficiency and ROI.
- Collaborate with internal teams and vendors to produce creative assets landing pages and messaging that convert.
- Implement A/B testing and continuous optimization of targeting ad copy and workflows.
Lead Generation & Funnel Management
- Drive qualified Marketing Qualified Leads (MQLs) that convert into Sales Qualified Leads (SQLs).
- Align with Sales and the Business Manager on ICPs lead scoring and follow-up processes.
- Manage marketing automation tools (HubSpot Pardot or equivalent) and maintain clean actionable CRM data.
- Develop nurture campaigns to re-engage dormant or cold leads.
Measurement & Reporting
- Track and report campaign performance and pipeline impact to the Business Manager.
- Monitor key metrics including CPL conversion rates and marketing-sourced revenue.
- Analyze results and recommend data-driven optimizations for ongoing improvements.
Qualifications
- 46 years of B2B marketing experience with a strong focus onlead generation and demand creation.
- Proven ability to run and optimize digital marketing campaigns (Google Ads LinkedIn Ads paid social and email).
- Proficiency with marketing automation and CRM platforms (e.g. HubSpot Salesforce Pardot).
- Strong analytical skills with the ability to interpret data and communicate actionable insights.
- Excellent organizational communication and project management abilities.
- Experience intechnology SaaS or telematics sectorsis a strong asset.
Key Performance Indicators (KPIs)
- Number and quality of Marketing Qualified Leads (MQLs) generated
- MQL SQL conversion rate
- Cost per lead (CPL)
- Pipeline contribution and ROI per campaign
- Sales team satisfaction and feedback on lead quality
Why Join Us
- Join a growing organization at the forefront of fleet and telematics technology.
- Own measurable impact your work directly contributes to revenue growth.
- Work closely with the Business Manager and Sales to shape marketing strategy.
- Competitive compensation bonus structure and growth opportunities within the company.
Ready to drive innovation with Connected Vehicles
Apply today and help us transform how businesses move forward through connected intelligence.
Connected Vehicles is committed to complying with the Accessibility for Ontarians with Disabilities Act and its regulations and the Ontario Human Rights Code throughout the entire employment cycle. If you require an accommodation please inform us in advance and we will work with you to meet those needs. Any accommodation requests can be made by contacting . At Connected Vehicles we welcome differences. We do that because we know it is good for our employees our products our company and our community. Connected Vehicles is proud to be an equal opportunity workplace.
Job Types: Full-time Permanent
Benefits:
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care
- Wellness program
Work Location: In person
Required Experience:
Manager
Key Skills
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