Sr. Marketer, Campaign Activation ABM

Eagan, MN - USA

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Sr. Marketer Campaign Activation ABM

The Role:Werelooking to hire a well-organized highly collaborativeSr. Marketer -Account-Based Marketing(ABM) who is passionate about creating personalized high-impact experiences for priority accounts and driving measurable pipeline impact. This role sits within theDemand Activation Field Marketingand ABMteamandis responsible forplanning executing andoptimizingABM programspartnering closely with SalesStrategy Campaign Planning and centralized marketing teams.

Youllown the operational excellence behind ABM:account planning support program orchestration stakeholder alignment timelines/deliverables vendor/agency management budget coordination measurement/reporting and continuous optimization.

Our ideal candidate is passionate aboutbest-in-class customer experiencesand enjoys building repeatable ABM processes that scale. Attention to detail project management communication and comfort in fast-paced environments are must-havesalong with the ability to influence without authority and keep cross-functional teams moving toward shared account outcomes.

The Fit:We are amidst a change in how Thomson Reuters goes tomarketmovingfaster asking harder questions and holdingourselves accountable for best-in-class customer experiences. We put the customer at the center of everything we do.

Details matter. If you love translating insights into coordinated programs that Salesuseand can bring structure to ambiguitythis role is for you. You should enjoy partnering with marketing and sales leaders toidentifywhere we can innovate reduce friction in the buyer journey and drive deeper engagement inside a well-established customer base.Youreenergized by experimentation can pivot when priorities change and thrive as a high-accountability self-starter who motivates others to deliver.

About the Role

In this opportunity asSr.Marketer ABM you will:

Plan and executecreative modernABM programsto engage prioritized accounts andbuyinggroups.

Partner with Sales andStrategytoalign onaccount goals target personas engagement plays and success criteria.

Operationalize account-based playsby coordinating with centralized marketing teamsand Salesto activate the right mix of tactics.

Own end-to-end program management: timelines deliverables stakeholder coordination approvals budgets vendor/agency engagement and post-program follow-through.

Coordinate lead/account workflowswith Sales ensuring ABM engagement is captured routed and actioned.

Measure and report ABM performancein partnership with marketinginsightsturning insights into optimizations.

Leverage marketing technology and datato target personalize and track ABM programs.

Standardize and improve ABM processesusing templates and best practiceswhile evolving the how to increase efficiency and impact.

Be bold and testnew ideasto differentiate theThomson Reuters brand.

About You

Yourea fit for the role ofMarketer ABM (Field Marketing)if you have:

5-7yearsin B2B marketing with experience inABM demand generation field marketing or lifecycle/expansion marketingfor cloud-based software and/or business service providers.

Demonstrated ability towork tightly with Sales(account planning stakeholder alignment follow-up motions opportunity support) and deliver programs that advance outcomes.

Comfortleveragingmarketing technologyto deploy and measure integrated campaigns (Marketing Automation CRM digital analyticswebinar/events tools; ABM/intent platforms a plus).

Strongproject management and communicationskillsable to run multiple workstreams manage dependencies and deliver on time.

Acustomer-first mindsetwith a bias toward practical high-qualityexperiencesthat Sales and customers value.

A self-starter attitude that thrives in a fast-paced collaborative environment and can pivot with changing business priorities.

The ability to build strong relationships across functions (marketing sales operations insights/analytics) and influence without authority.

Understanding ofmodern B2B best practices forintegrated multi-channel programs(digital field) and how theymap topipeline creation and acceleration.

ProficiencyinMicrosoft Officeand related productivity tools.

Ability for travel <10%

#LI-TV1

Whats in it For You

Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $74200 USD - $137800 USD. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on

Required Experience:

Senior IC

Sr. Marketer Campaign Activation ABMThe Role:Werelooking to hire a well-organized highly collaborativeSr. Marketer -Account-Based Marketing(ABM) who is passionate about creating personalized high-impact experiences for priority accounts and driving measurable pipeline impact. This role sits within t...