Responsable Digital Experience (H,F,X)

Clamart - France

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Job Description

Are You Ready to Make It Happen at Mondelēz International

Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.

You are part of a team that experiments with cutting-edge technologies delivering solutions revealed as a result of the testing and learnings and developing strong partnerships to enable growth through innovation and agile methodologies.

How you will contribute

You will implement pilot projects to drive disruptive ideas across the organization using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept. You will also get to experiment with cutting-edge technologies while at the same time building strong partnerships within the business to build a strong pipeline of ideas to addition you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases and scope align adopt and leverage technology for respective learnings and pilots.

What you will bring

A desire to drive your future and accelerate your career. You will bring experience and knowledge in:

Project management including knowledge of Agile
Technical expertise and a passion for innovation understanding a variety of disruptive technology products and services
Technical and business acumen to evaluate opportunities with internal and external partners
The start-up landscape
Familiarity with the fast-moving consumer goods or related sector
Leading internal and external teams through complex challenges and developing creative solutions/options
Driving for results and Analytical Skills

More about this role

Digital Ecosystem

Designs & orchestrates intelligent brand experiences that move people across paid owned & earned touchpoints leveraging data creativity and technology

Member of the France CX Teamreporting to the CX Lead France

How you will contribute

1.End-to-end Digital experience strategy (across the full consumer journey)

- Define the holistic P.O.E Digital experience strategy to bring brand purpose to life through relevant personalized and emotionallyresonant content and set framework for digital content development (based on Global guidance)

- Collaborate with Brand CX teams & agencies to design seamless consumer journeys that connect P.O.E experiences.

- Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance

- Perform audits on digital content to ensure it aligns with brand guidelines for voice optimisation and suitability

- Develop an always-on content calendar for owned channels to create short and long-term content campaigns for different digital channels (aligned with overall brand plan Brand owns campaign content calendar and overall brand equity etc.)

- Educate Brand team on digital content creation capabilities and best fit for platforms

- Input into tagging / tracking requirements secure campaigns redirection and landing pages

- Manage agencies to:Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the right information e.g. content; campaigns

2. Influencer marketing

- Establish Influencer & Creator strategy for France brands inc. defining & sharing best practices

- Manage agencies to :

Deliver influencer marketing (PR organic social paid media) programmes

Activate micro influencers/creators & build authentic relationship to amplify brand experiences th empathy & storytelling

Connect Influencer performance metrics to Brand impact (engagement advocacy sentiment conversion)

3. GenAI orchestration and deployment

- Ensure that France leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations mainly for Owned & Earned channels enabling adaptative storytelling along the consumer journey

4. Performance analytics & Business impact

- Establish KPIs aligned with brand equity engagement performance and business outcomes

- Provide input into monetization analysis for owned and earned channels (e.g. data and metrics)

- Provide the data and business context to inform Marketing Mix Modelling (MMM) analysis for ROI modelling when relevant

- Track measure and report / share on media channels website and campaign performance (inc. data collection direct messaging social media and adherence to local taxonomy)

- Performance measurement and content monitoring of social / influencer marketing

- Use social listening to understand reactions and engagement in our campaigns and to inform future content creation (work with Brand team). Connect performance insights to emotional impact (engagement advocacy sentiment)

- Deliver SEO & GEO/Discoverability insights

What you will bring

10 years of experience in digital marketing including content media and performance activation

Proven experience in cross-channel campaign orchestration (owned earned paid) ideally in FMCG and/or agency

Passion for creating experiences that move people combining data intelligence with creativity & empathy

Content strategy and planning

In depth knowledge of online platforms and social media channels

Understanding of creative ideas (including deployment)

Experience managing agencies and multi-stakeholders; Project management

Strong storytelling and communication skills

Application of AI technology for creative and digital content

Basic understanding of tagging and tracking

For performance analytics

Familiar with analytical tools and technologies

Understanding of how to analyse and report data draw insights identify trends

Key stakeholders

Brand Marketing: understand brand values and brand strategy to set the right tone and reach the right consumers

Work closely with CX Teams to embed the CX Purpose into all strategies and ensure alignment with the Consumer Digital Strategy (Data Gen AI Social)

Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy

Relocation Support Available

No Relocation support available

Business Unit Summary

We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.

Excited to grow your career

We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER

Job Type

Regular

Digital Strategy & Innovation

Technology & Digital

Job DescriptionAre You Ready to Make It Happen at Mondelēz InternationalJoin our Mission to Lead the Future of Snacking. Make It Uniquely Yours.You are part of a team that experiments with cutting-edge technologies delivering solutions revealed as a result of the testing and learnings and developing...

Job Description

Are You Ready to Make It Happen at Mondelēz International

Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.

How you will contribute

What you will bring

A desire to drive your future and accelerate your career. You will bring experience and knowledge in:

Project management including knowledge of Agile
Technical expertise and a passion for innovation understanding a variety of disruptive technology products and services
Technical and business acumen to evaluate opportunities with internal and external partners
The start-up landscape
Familiarity with the fast-moving consumer goods or related sector
Leading internal and external teams through complex challenges and developing creative solutions/options
Driving for results and Analytical Skills

More about this role

Digital Ecosystem

Designs & orchestrates intelligent brand experiences that move people across paid owned & earned touchpoints leveraging data creativity and technology

Member of the France CX Teamreporting to the CX Lead France

How you will contribute

1.End-to-end Digital experience strategy (across the full consumer journey)

- Collaborate with Brand CX teams & agencies to design seamless consumer journeys that connect P.O.E experiences.

- Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance

- Perform audits on digital content to ensure it aligns with brand guidelines for voice optimisation and suitability

- Educate Brand team on digital content creation capabilities and best fit for platforms

- Input into tagging / tracking requirements secure campaigns redirection and landing pages

- Manage agencies to:Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the right information e.g. content; campaigns

2. Influencer marketing

- Establish Influencer & Creator strategy for France brands inc. defining & sharing best practices

- Manage agencies to :

Deliver influencer marketing (PR organic social paid media) programmes

Activate micro influencers/creators & build authentic relationship to amplify brand experiences th empathy & storytelling

Connect Influencer performance metrics to Brand impact (engagement advocacy sentiment conversion)

3. GenAI orchestration and deployment

4. Performance analytics & Business impact

- Establish KPIs aligned with brand equity engagement performance and business outcomes

- Provide input into monetization analysis for owned and earned channels (e.g. data and metrics)

- Provide the data and business context to inform Marketing Mix Modelling (MMM) analysis for ROI modelling when relevant

- Track measure and report / share on media channels website and campaign performance (inc. data collection direct messaging social media and adherence to local taxonomy)

- Performance measurement and content monitoring of social / influencer marketing

- Deliver SEO & GEO/Discoverability insights

What you will bring

10 years of experience in digital marketing including content media and performance activation

Proven experience in cross-channel campaign orchestration (owned earned paid) ideally in FMCG and/or agency

Passion for creating experiences that move people combining data intelligence with creativity & empathy

Content strategy and planning

In depth knowledge of online platforms and social media channels

Understanding of creative ideas (including deployment)

Experience managing agencies and multi-stakeholders; Project management

Strong storytelling and communication skills

Application of AI technology for creative and digital content

Basic understanding of tagging and tracking

For performance analytics

Familiar with analytical tools and technologies

Understanding of how to analyse and report data draw insights identify trends

Key stakeholders

Brand Marketing: understand brand values and brand strategy to set the right tone and reach the right consumers

Work closely with CX Teams to embed the CX Purpose into all strategies and ensure alignment with the Consumer Digital Strategy (Data Gen AI Social)

Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy

Relocation Support Available

No Relocation support available

Business Unit Summary

We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!

Our people make all the difference in our succes

Excited to grow your career

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER

Job Type

Regular

Digital Strategy & Innovation

Technology & Digital

Key Skills

Apply Now

About Company

Mondelēz International

Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more

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Responsable Digital Experience (H,F,X)

Clamart - France

Job Summary

Job Description

1.End-to-end Digital experience strategy (across the full consumer journey)

Relocation Support Available

Business Unit Summary

We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!

Our people make all the difference in our succes

Excited to grow your career

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER

Job Type

Job Description

1.End-to-end Digital experience strategy (across the full consumer journey)

Relocation Support Available

Business Unit Summary

We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!

Our people make all the difference in our succes

Excited to grow your career

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER

Job Type

Key Skills

About Company

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