Marketing Senior Associate – Paid Search, Affiliate, and Paid Social Offers (Business Banking Acquisition)

The Business Banking Acquisition Marketing Team is responsible for driving high-quality customer growth for through prospect acquisition and relationship deepening.Our team generates over 310K accounts annually (28% of business banking account production) and has grown production every year since 2016.

As a Marketing Senior Associate on the Business Banking Acquisition Marketing team you should be a datadriven handson marketer to own Paid Search Affiliate and Paid Social Offers strategy focused on acquiring new small business customers. You will set channel strategy manage daytoday optimization and translate performance into clear narratives and recommendations for senior stakeholders. The ideal candidate blends analytical rigor with strong storytelling and crossfunctional influence.

Job responsibilities

• Build and evolve acquisition strategies across Paid Search (SEM) Affiliate and Paid Social Offers to deliver efficient growth and optimize CPA/ROI/NPV.
• Define audience strategies budget allocation bid and pacing approaches creative testing roadmaps and fullfunnel measurement.
• Utilize tools/reports and refine analytics dashboards to track SEM Affiliate and Paid Social Offers performance; translate results into actionable insights and nextbest actions.
• Partner with analytics to evaluate channel health incrementality profitability and cohort behavior; apply MMM/MTA or experimentation learnings to inform optimizations.
• Lead structured testing plans (audience creative bidding landing pages partners) to drive innovation improve conversion rates and scale winners; maintain a transparent backlog and learning agenda.
• Establish clear hypotheses success metrics test designs and readouts; ensure learnings are socialized and integrated into ongoing programs.
• Develop and present clear performance narratives highlighting KPIs drivers risks and recommendations for executive and crossfunctional audiences.
• Lead reporting cadences including weekly performance monthly/quarterly business reviews forecasting and test result communications.
• Act as a thought leader in paid digital channelseducate stakeholders influence strategy and share industry trends and platform updates.
• Identify and evaluate new capabilities (platform betas feed enhancements automation creative formats audience data) to unlock incremental performance.

• Navigate a matrixed organization to align with product analytics finance brand/creative martech/adtech and channel partners; build consensus and drive coordinated execution.

Required qualifications capabilities and skills:

• 7 years of handson digital acquisition experience with meaningful ownership of Paid Search Affiliate and/or Paid Social Offers programs for B2B or small business segments.
• Proven track record delivering customer growth with efficient unit economics (e.g. CAC payback LTV).
• Analytical skills: proficiency with digital analytics (e.g. GA4/Adobe) BI tools (e.g. Tableau/Looker/Power BI) and platform analytics (Google Ads/Microsoft Ads Meta Affiliate networks).
• Experience designing and interpreting experiments (A/B and multivariate) and translating results into scaled strategies.
• Strong communicator capable of turning complex data into concise persuasive narratives for nontechnical stakeholders and leadership.
• Comfortable operating in a matrixed enterprise: influencing without authority managing multiple partners and driving alignment.
• Familiarity with marketing measurement frameworks (incrementality MMM MTA) tagging/UTM discipline and data quality best practices.

• Working knowledge of adtech/martech stacks (tag managers CDPs pixels/SDKs offline conversion uploads feed management).

• Experience with Ad platforms: Google Ads Microsoft Ads Meta Affiliate networks/platforms
• Experienced in Analytics/BI: GA4/Adobe Analytics Tableau/Looker/Power BI; tag managers

• Experience with JIRA Confluence and standard productivity suites

Preferred qualifications capabilities and skills:

• Bachelors degree in Marketing Business Economics Statistics or related field; MBA is a plus.
• Financial Industry or small business customer acquisition experience including segmentation propensity modeling integration and lifecycle touchpoints.
• Affiliate program management (networks partner recruitment commission structures compliance and fraud controls).
• Experience with feedbased SEM and social (e.g. product catalogs) and with APIdriven/automated bidding and budgeting.