Junior Marketing Manager

Who Are We

Humble Grape was born from a simple idea: wine shouldnt be intimidating.

Were an award-winning wine bar and restaurant group built for wine lovers wine likers and wine not-so-surers - and weve got absolutely no tolerance for snobs. Since opening our first site in Clapham weve grown into a multi-site London group on a mission to make genuinely great wine accessible fun story-led and more enjoyable for normal people.

Our sister brand Vivat Bacchus is a celebrated South African restaurant with deep roots in Londons dining scene. A champion of South African wine and cuisine Vivat Bacchus brings the warmth flavour and extraordinary produce of the Cape to the heart of the city. Together our two brands make up a group thats scaling fast.

So whats the role

Were looking for a Junior Marketing Manager to join our small but mighty marketing team reporting directly to the Marketing Manager. We dont really do office life in the traditional sense - we work across our venues (the coffee is great).

This is not a job where youll spend six months on admin before anyone lets you near the interesting stuff. From week one youll be writing copy getting content briefing designers reviewing paid media performance and helping plan events.

We want someone who genuinely understands our brands and we want Humble Grape to be naturally embedded in culture and in an authentic way not by simply forcing our way into peoples feeds with random trends.

Were growing and this role grows with it. Youll be the second person in our marketing team which sounds like pressure and is but also means youll be doing real work in a small team with lots of opportunities and creative freedom.

If youre the kind of person who gets a buzz from variety loves hospitality and gets excited about food and wine youll probably like it here.

What youll be doing

Youll get real responsibility creative freedom and the chance to help shape two distinctive hospitality brands at a point where theres a lot of momentum. Its a role where you can learn quickly contribute properly and see the impact of your work in the real world - in bookings events coverage content and busy restaurants.

Digital & Social

• Own and manage social channels across both brands - from content planning and scheduling to community management - making sure our voice is always distinctly us.

• Grow our communities across every channel and bring campaigns launches and activations to life in a way that feels native social-first and culturally relevant.

• Keep sharpening and evolving our social strategy so it ties in seamlessly with broader brand plans.

• Shoot and create content (were not expecting Scorsese - but enthusiasm for a well-framed glass of Chardonnay helps)

• Keep an eye on trends competitors and opportunities and bring fresh ideas to the table. Dont play it safe. Go a bit nuts.

• Overseeing our digital agency across paid social search and SEO. You wont be running the campaigns yourself but you should understand them well enough to ask the right questions and push back when something isnt working

• Stay on top of SEO best practices and help make sure our websites are discoverable useful and easy to navigate.

• Track and report on marketing performance across channels using Google Analytics and other tools to flag whats working - and what isnt.

• Help manage our email marketing: copywriting building scheduling and analysing campaigns

Local Marketing

• Work with local community partners to drive footfall and raise brand awareness around our sites

• Identify hyperlocal marketing opportunities and help activate them

• Assist with new site launches

• Support and brief our General Managers on any new marketing initiatives

PR & Partnerships

• Supporting our PR agency with the planning and coordination of press visits

• Managing entries into relevant industry awards

• Assisting in identifying and coordinating potential brand partnership opportunities

Campaigns & Events

• Support end-to-end campaign planning - from concept through to execution and reporting

• Planning and promoting events - tastings supper clubs seasonal stuff - anything you can think of

• Work closely with our designer to brief review and sign off on collateral - menus posters digital assets email graphics and more

Great To Haves

• You dont need to be weird and have a funky personality by any means but it certainly doesnt hurt.

• Upwards of 2 years experience working in marketing either in-house or at an agency is essential.

• Hospitality experience is preferred - if youve worked front-of-house managed events or just spent a lot of your life in restaurants and bars that shapes the way you think - and we love that. Genuine interest in food and wine will take you far here.

• You actively live breathe eat and drink our culture. Youre excited to try your way through our wine list with our Head of Wine Carlos (its called work/life balance).

• Digitally fluent across social paid media SEO email and web.

• A strategic thinker who can think long-term come up with bold ideas articulate them clearly and bring people along for the ride - with proven experience developing and implementing social and digital strategies.

• An excellent project manager with experience delivering big brand campaigns managing multiple internal and external stakeholders and juggling brands projects and deadlines without dropping the ball.

• Curious energetic and hungry to learn. You dont wait to be told what to do - you look for the next thing that needs doing.

• A versatile copywriter who can switch seamlessly between brand tones of voice with flawless grammar spelling and punctuation plus the right amount of creative spark.

• Imaginative and full of ideas but also sharp on detail good with feedback able to prioritise work collaboratively see the bigger picture and stay calm when things get hectic.

• Confidence backing up your thinking with data. Strong analytical skills and experience with social analytics tools would be a massive plus.

• You take ownership: if its in your patch you care about it.

What youll get

• A salary of 32000 - 36000 depending on experience

• Hybrid working - 3 days in the office 2 days at home

• A front-row seat to a scaling hospitality group

• Access to world-class wines

• Training & development support (including WSET certifications)

• Staff discounts across all venues for retail and our events

• Cycle-to-Work scheme

• Supplier trips & annual staff events

• Free team meals

• A small weird and wonderful team led by a Marketing Manager who wants to see you develop

• An environment where your ideas are heard - no matter how unhinged they are

• Dog-friendly workspace

Still here Great! Apply and get creative.