Managing Partner, Retail Media Monetisation
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Job Summary
Job Description:
Dentsu is an integrated growth and transformation partner to the worlds leading organizations. Founded in 1901 in Tokyo Japan and now present in over 145 countries and regions it has a proven track record of nurturing and developing innovations combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media CXM and Creative while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands people and society.
Purpose of the Role
The Managing Partner for Retail Media Monetisation will be the go-to expert on the Retail Media Network (RMN) leading the strategic management of RMN engagements with clients and serving as part of the growth team for New Stream Media. You will serve as the central hub for collaboration and retail media expertise across the practice areas including senior-level colleagues at dentsu and lead decision-making to drive profitable innovation on behalf of your RMN client. You will work directly with senior-level business leaders at your RMN client in an embedded team model.
You will translate media-led strategies into actionable business insights for your Retail Media Network client. You will be responsible for delivering New Stream Assessments client Monetisation strategies and go-to-market strategy roadmap and initiative planning innovation planning organisational ways of working design and B2B2C strategy. You will contribute to New Stream Medias product and solution development and business strategy. This is an ideal position for someone with experience in the Retail Media Network eRetail and/or consumer packaged goods. You will report to the Head of New Stream Media.
New Stream Media is Dentsus specialty retail media practice purpose-built for customers building scaling and managing retail media network (RMN) businesses. We are a services-based business that provides our RMN clients teams in media sales account management media planning and activation audience strategy and analytics creative and billing. We are flexible in our operating models with clients staffing embedded in-house teams as well as in strategic consultation.
Key Responsibilities
Orchestrate the New Stream Media assessments utilising the businesss skilled resources.
Lead the development and execution of market strategies for eRetail channels with a keen understanding of B2B2C market dynamics in retail media
Own and manage monetisation tools for your retail media network client like a rate card margin tracking and business case forecasting
Develop strategic roadmaps and test plans orchestrating across all functional groups to ensure holistic management and delivery
Translate objectives from client and account leadership into strategy and tactics for eRetail channels.
Demonstrate eRetail thought leadership by developing and delivering client-facing materials such as presentations Point of Views business cases and playbooks.
Work with Retail Media Network client teams to identify and understand their needs campaign performance and opportunities to grow the New Stream Media relationship.
Monitor and share industry news online marketing trends industry tools and internal cross-team insights
Support growth / sales efforts for New Stream Media
Consult with individual capability teams to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Mastery of all Campaign Management and Planning & Optimization functional responsibilities
Deliver against functional responsibilities in a strategic and self-guided manner for client/Media programs
Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner
Qualifications Skills
Proven experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail Retail Media Networks or CPG
Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor Twitter Pinterest Snapchat LinkedIn Ads)
Past proficiency within DSPs to run Video & Display (Googles DV360 MediaMath Amazon DSP TTD)
Ideal to have in-platform execution / working knowledge in retailers retail media networks; data tools like Live ramp DSP and retail media platforms like Criteo Citrix and Osmos.
Experience with all facets of eRetail channels: retail content media customer journeys and platform nuances
Proficient user of digital ad trafficking tools
Digital media strategy and plan development experience
Experience against several media buying strategies: self-service managed buyer and partner negotiations
Ability to draw conclusions and devise strategic recommendations based on data analysis and findings
A desire to change the game and think outside of the box with enthusiasm for the future of eRetail/Retail Media Networks and building that future with New Stream Media
Ability to think strategically and translate to tactical and actionable deliverables for your team
Client management consultative selling skills and the ability to interact at all levels of management including the executive level to advocate and influence direction
What we offer
This is a permanent role.
The core New Stream team is based in London; however we offer flexibility on location provided you are within commuting distance of our London or Manchester offices in line with our hybrid working arrangements.
As well as a competitive salary youll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.
We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location:
LondonBrand:
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Full timeContract Type:
Permanent
Key Skills
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
