Lead DXP Consultant

Job Description:

We Dream. We Do. We Deliver.

At Merkle a dentsu company we power the experience economy. Whether were building the next great app running CRM at scale for global brands delivering technology architectures that support millions of users or providing world-class data identity and insights solutions its all in the name of crafting experiences that set brands apart from the competition. Backed by dentsus legacy of innovation and creativity originating in Japan weve spent over 35 years helping brands build loyalty drive growth and connect meaningfully with their audiences.

Weve been named a global Leader by top industry analyst firms in categories as wide-ranging as digital transformation and commerce experience design engineering and technology integration digital marketing data science CRM and loyalty and customer data management.

Job description:

Lead DXP Consultant leads theend-to-endstrategy roadmap and value delivery of digital experiences built on Adobe Experience Cloud (primarilywithAEM as well as capabilities across content management targeting and personalization and experimentation). The role aligns businessobjectiveswith customer needs and platform capabilities prioritizes the backlog for maximum business impact and ensures releases deliver measurable outcomes.

A key expectation of the role is to drive innovation across the Adobe ecosystem byadvising onfuture AEM enhancements platform evolution and strategic opportunities. The Lead DXP Consultant acts as a trusted expert who can consult on technical solutions propose new potential use cases and guide clients on the best decisions to maximize value. This includes staying current with Adobes latest features and industry trends actively collaborating with Adobe andidentifyingopportunities to introduce new capabilitiesoptimizeexperiences and shape thelongtermroadmap.

Keyresponsibilities:

Product Strategy & Execution

• Own product vision roadmap andoutcome-basedbacklog.

• Define user stories and acceptance criteria aligned with business goals.

• Leaddeliveryacross AEMDAMIntegrationsAI PersonalizationAnalytics and datatopics

Innovation & Technical Advisory

• Recommend new AEM capabilities platform improvements and emerging use cases.

• Advise clients on technical solutionsarchitectureimpacts and strategic priorities.

• Stay current with Adobes roadmap releases and industry trends; collaborate closelywith Adobe.

Performance Measurement & Operations

• Define and track KPIs for engagement performance and experiment results.

• Ensure compliant data collection and reliable measurement.

• Manage riskscoordinatedependenciesremove blockers across platforms and channels

Required Skills & Experience

Technical Expertise

• Deep knowledge of AEM Adobe Target Adobe Analytics and Customer Journey Analytics.

• Strong understanding of AEM architecture components content models and integrations.

Product Leadership

• 710 years in digital product roles; experienceas Product Owner/ Consultanttype of roles leadingAEMprojects orprograms.

• Strong backlog managementand skilled inprioritizationas well asagile delivery (Scrum/Kanban/SAFe)

Innovation & Consulting

• Ability to advise on platform evolution technical solutions and strategic use cases.

• Strong capability toidentifynew opportunities and translate them into product value.

UX & Experience Design

• Extensive knowledge of UX/UI best practices combined with solid experience in providing strategic design consulting.

Languages: German and English

Soft Skills

• Clear communication stakeholder alignment andexecutive-levelstorytelling.

• Customer-centricmindset and strongdecision-makingskills.

Team Environment

• Embedded in across-functionalproject team including developersUX/UI QAProduct OwnerProject Managers

• Works closely with communication teams brand managers marketing CRM analytics Adobe teams and key stakeholders.

• Operates in an agile environment with iterative delivery

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