Marketing Analytics Specialist Email Campaigns & Distribution

Phoenix, NM - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

We are Farmers where ambition meets opportunity.

At Farmers were not just known for unforgettable jingle were a team with a passion for purpose and making a real difference in peoples lives. We deliver peace of mind when it matters most. Our results-driven high-performance culture thrives on creativity accountability and bold solutions. Here growth isnt just a goal its a way of life for both the organization and every individual on our team. We tackle challenges head-on learn from every experience and measure our impact on the customers who trust us.

Join an award-winning equal opportunity employer where youll find more than a job youll find a supportive community. Enjoy competitive benefits take part in meaningful volunteer projects and help shape the future alongside talented colleagues across all backgrounds. At Farmers helping others is at the heart of what we do.

Ready to make your mark Discover our vibrant culture and explore career opportunities at Connect with us on Instagram LinkedInand TikTok and lets build something incredible together!

Workplace: Hybrid ( #LI-Hybrid )

Farmers believes in a culture of collaboration creativity and innovation which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

Through the use of statistical modeling data mining and other best practices the Marketing Analytics Specialist will provide quantitative analysis of marketing campaigns and initiatives. By leveraging a broad analytical skillset the analyst helps to report Marketing results to the business.
Email and Landing Page Development. Collaborate with Design Team to develop targeted responsive email campaigns within Salesforce Marketing Cloud platform or/and various email platforms using coding language like AMPScript HTML and CSS to create email templates and dynamic content which is visually appealing brand appropriate and ensuring cross-browser and email client compatibility and deliverability.
This role will collaborate closely with business until teams to transform campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies.
Campaign Automation API Integrations & Customizations: Creation of automated Journeys using tools like Journey Builder and Automation Studio. Configure triggers personalize experiences and integrate with external systems (Salesforce CRM external databases or other marketing tools). Build custom integrations to streamline data exchange and automate workflows.

Essential Job Functions

Maintain and develop appropriate analysis and statistical models for marketing evaluation.
Maintain and create performance reports to guide continuous improvement on direct mail and digital performance digital campaigns.
Ensure consistent testing and analysis with proper test design on performance marketing campaigns (i.e. direct/digital marketing).
Performs queries and stored procedures against databases DB2 SQL Server and MS Access.
Delivers ad-hoc data requests Understand internal clients objectives (direct marketing and performance digital) processes and products in order to make educated recommendations on changes to campaign approaches.
Perform data mining/exploration of internal and external data sources to be used in statistical modeling Maintain project tracker for communication with clients

Education Requirements

High school diploma or equivalent required.
Bachelors degree preferred in marketing business statistics or related field or equivalent combination of education and experience.

Experience Requirements

Minimum 2 years experience developing reports and analyzing information for presentation Professional Statistical/mathematical modeling experience preferred

Special Skill Requirement

Experience with Salesforce Marketing Cloud using Email Studio and proficient in AMPScript required. HTML and CSS proficiency preferred. Proficiency in SQL preferred.
API integration Journey Builder Automation Studio Distributed Marketing and Marketing Cloud Connect familiarity preferred.

Benefits

Farmers offers a competitive salary commensurate with experience qualifications and location.
Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance
For more information review What we offer on Location(s): US - AZ - Phoenix US - MI - Grand Rapids
Anticipated application deadline: At Farmers the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions we encourage you to submit your application promptly.
Farmers will consider for employment all qualified applicants including those with criminal histories in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033 Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race color religion gender sexual orientation gender expression genetic information national origin age disability marital status military and veterans status or any other basis protected by applicable discrimination laws.
Want to learn more about our culture & opportunitiesCheck out be sure to follow us onInstagramLinkedIn and TikTok.
Spokane WA only: Residents who prefer not to provide their address click here to submit your resume via email:

Required Experience:

We are Farmers where ambition meets opportunity.At Farmers were not just known for unforgettable jingle were a team with a passion for purpose and making a real difference in peoples lives. We deliver peace of mind when it matters most. Our results-driven high-performance culture thrives on creati...