Senior Commercial Manager (Physical)

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Commercial Manager (Physical)

The Senior Commercial Manager will work alongside the Head of Commercial Revenue to lead the development and execution of commercial strategies to maximize revenue and market share for our artists releases. This role involves managing key retail relationships including HMV and overseeing the financial performance of new release projects catalogue & campaign.

The Senior Commercial Manager will deputise for Head Of Commercial Revenue where required.

Key Responsibilities:

Commercial Strategy and Planning:

• Develop and implement commercial strategies to achieve revenue targets and growth objectives across HMV Catalogue & Campaign

• Have a deep understanding of the broader retail market and support across all channels including Amazon and D2C.

• Analyse market trends consumer behaviour and the competitive landscape to inform strategic decisions.

• Deliver album release analysis alongside the Data team to be sent to our label partners.

• Proactively explore innovative ways to engage fan bases through physical products and sales initiatives to drive revenue and growth for our labels and artists

• Constantly seek out opportunities to drive incremental sales growth from retail partners

• Ensure chart compliance in all physical sales campaigns

Relationship Management:

• Maintain strong relationships with our label partners finance department and retail partners.

• Develop a strong relationship with our production department working together on format suite strategy and ensuring that our delivery KPIs are met

• Work with the SVP Revenue & Growth and the broader Commercial Sales Managers to ensure that overall new release & catalogue campaigns are implemented and delivering maximum commercial value

• Communicate sales strategies & associated artists commitments and asks with artist management

• Regular reporting of pre-orders & sales back to marketing labels and wider teams including artist management

Contract Negotiation:

• Manage contract renewals and renegotiations to optimise terms and conditions with HMV & Amazon

• Ensure all agreements are compliant with industry standards and company policies.

• Ensure all marketing plans are implemented and signed off as per agreed timelines.

Financial Management & Reporting:

• Alongside the Head of Commercial Revenue oversee budgeting forecasting canvassing and financial performance of frontline releases catalogue & campaigns.

• Monitor turnover reporting to ensure accurate and timely financial reporting.

• Collaborate with finance teams to manage the marketing budgets & returns pipeline.

• Raise POs and manage invoicing on paid retail marketing

• Work closely with marketing and label to optimise ROI on sales initiatives

• Work with central and third party D2C teams to ensure smooth execution of D2C strategy and rollout for frontline releases where relevant

• Chart analysis & forecasting - analyse pre-orders chart markets and market activity to help forecast sales & chart success for frontline releases

• Work with production and retail partners to manage obsolescence and reduce overstocks

Project Management:

• Coordinate with commercial marketing & distribution to ensure successful execution of music projects.

• Ensure all projects are delivered on time within scope and within budget.

• Report performance to all stakeholders at the end of each project in a clear and consistent way

• Work with broader sales team marketing and artist managers to devise and execute outstore tours on appropriate projects

Marketing and promotion:

• Work closely with marketing teams to develop and execute promotional campaigns for artists and releases.

• Identify and leverage marketing opportunities to increase visibility and sales.

• Monitor the effectiveness of marketing strategies and adjust plans as needed.

Essential Experience

• Experience of the music industry: Minimum of 68 years in commercial sales & retail marketing within a record label music distributor or major entertainment retailer.

• Physical product sales expertise: Proven track record in managing physical sales strategy and taking high volume/charting releases to market. Also experience in running physical campaigns across catalogue and retail promotions delivering incremental revenue outside of new release cycle.

• Account management: Direct experience managing relationships with major accounts like HMV Amazon and independent retail coalitions (e.g. ERA).

• Chart strategy: Deep familiarity with Official Charts Company (OCC) rules to ensure all bundles formats and outstore events are chart-compliant.

Financial oversight: Experience managing P&Ls marketing budgets and sales forecasting for multi-million pound projects.

Commercial Acumen - Experience and understanding of wholesale/retail margins managing P&Ls sale or return policies and obsolescence management.

Data Literacy - Ability to interpret complex sales data to create actionable reports for labels and managers.

Negotiation - High-level soft power to negotiate prime retail placement and favourable contract terms with major global platforms.

Strategic Planning - The ability to look 612 months ahead at manufacturing lead times and retail blackout periods.

Project Leadership - Adept at deputizing for senior leadership and managing cross-functional teams (Production Finance Marketing).

Educational & Professional Background:

• Degree: A Bachelors degree in Business Marketing Music Business or a related field or significant industry experience.

• D2C Knowledge: Experience with Direct-to-Consumer platforms (like Shopify or Ochre) is a huge plus

• Supply chain awareness: An understanding of the global vinyl pressing crisis and supply chain logistics to better collaborate with the Production department.

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

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WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.