Portfolio Manager
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .
As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Shanghai ChinaJob Description:
The mission of this position is to:
Define China Classical portfolio strategy figure out growth opportunity /stop losing possibility drive positive revenue impact for company and manage the end-to-end performance of the portfolio.
DUTIES & RESPONSIBILITIES
1. Responsible for portfolio strategy.
- Define brand strategy based on data-driven insights of wearers in different channels and different wearer segments.
- Define the go-to-market strategy & build up business case to support for growth including 4P.
- Translate the strategy into business targets i.e.: NTS/offtake/market share.
- Leverage the internal resources to implement the aligned strategy.
2. Responsible for portfolios complete life-cycle management.
- Work on product value proposition target audience selling points and packaging design based on brand strategy.
- Owner of the launch and discontinue process and timeline.
- Coordinate across different functions: regional team supply chain sales channel marketing QA on NPI and discontinue.
- NPI performance tracking with insights behind number.
3. Owner of portfolio performance and contribute to P&L.
- Analyze and obtain insights of portfolios performance in all channels (NTS offtake wearer share etc.) and perform portfolio forecast.
- Work with cross-functional team to drive brand business.
- Find ways to optimize brand P&L (channel mix product mix revenue growth management etc.)
4. Lead team to drive portfolio communication consistent from brand to Channel:
- Lead and develop brand communication strategy (visual content library & message house ) with objective to grow Classical brands equity consumption and loyalty to meet business objective in the China market.
- Budget management of brand communication investment if any.
EXPERIENCE & EDUCATION
Education:Bachelors degree or above. Major in Marketing & Business is a plus
Experience:
- Minimum 8 years experience in overall brand management
- Team management experience is MUST.
- Turn around business & Legacy /heritage product management experience preferred.
- Data drive analysis & insight capability is plus.
Preferred Candidate Mindset:
Proactive Growth mindset with resilience Business ownership.
Base skill requirement
- Strong analytical thinking
- Strong communication skills
- Proactiveness and ability to learn quickly
- Excitement about working under test-and-learn environment
- Connect and collaborate with different stakeholders
- Energetic dynamic and creative
Language Requirements:
Fluent in Chinese and English is MUST both written and oral
Required Skills:
Preferred Skills:
Brand Marketing Brand Positioning Strategy Business Storytelling Customer Centricity Customer Intelligence Data Analysis Data-Driven Decision Making Developing Others Digital Strategy Execution Focus Financial Analysis Inclusive Leadership Industry Analysis Leadership Product Development Lifecycle Product Management Product Portfolio Management Product Strategies Resource Allocation Stakeholder Management Strategic ThinkingRequired Experience:
Manager
Key Skills
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more