Head of Marketing and Strategy
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Job Location:
Fairlawn, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
**Strategic Planning & Innovation**
- Develop and drive the Innovation Strategy aligned to corporate strategy
- Implement and maintain innovation management processes and lead the Innovation Community
- Conduct business customer and technology validations to support new business model development
- Implement the Business Development Process within the business area
- Review the innovation funnel and initiate strategic actions accordingly
**Marketing & Communications**
- Create align and maintain marketing and communication standards and guidelines
- Develop and implement global channels platforms and digital presence (website social media etc.)
- Build and manage brand portfolio and brand architecture
- Implement and lead the customer journey council
- Ensure professional online representation across all BA digital touchpoints
**Pricing Strategy & Portfolio Management**
- Develop and execute strategic pricing aligned with competitive positioning and margin objectives
- Coordinate price adaptations based on segment requirements and market intelligence
- Evaluate competitive data and develop pricing for new products without established price levels
- Define pricing processes methods and tools for the business area
- Steer strategic portfolio management and pricing initiatives
**Performance & Stakeholder Management**
- Regularly review and evaluate product line performance recommending necessary actions
- Identify innovation synergies across business areas
- Represent the business area in corporate initiatives and partnerships
- Advocate for the business area in group councils
- Coordinate and lead the strategic planning process and Hoshin Kanri Matrix execution
- Ensure proactive customer coordination and oversight of order management and complaint processes
Qualifications :
Bachelors degree in business studies marketing communications or related area
10 yeas of professional experience in the management preferably including marketing and sales project management commercial management innovation and communications
5 year or more of leadership experience
International experience - 18 months of cross functional/organizational experience
Additional Information :
Visa sponsorship for Continental employees only.
relocation assistance available.
All your information will be kept confidential according to EEO guidelines.
EEO-Statement:
EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals without regard to unlawful consideration to race color sex sexual orientation gender identity age religion national origin disability veteran status or any other status protected by applicable addition as a federal contractor Continental complies with government regulations including affirmative action responsibilities for qualified individuals with a disability and protected veterans where they apply. To be considered you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings we encourage you to reapply for other opportunities as they become available. Further Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process please reply to or contact US Recruiting at . This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes such as following up on an application or non-disability related technical issues will not receive a call back.
Ready to drive with Continental Take the first step and fill in the online application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2019, ... View more
