Marketing Business Analyst

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The Marketing Business Analyst will support datadriven marketing decisions by helping transform client and campaign performance data into clear actionable insights. This role works collaboratively with crossfunctional partners across FAS Marketing PRD Distribution and Enablement and FAS Business to support success measurement evaluate marketing effectiveness and contribute to testandlearn efforts. The ideal candidate brings strong analytical skills business curiosity and clear storytelling helping marketing leaders understand what is working why it matters and how to optimize marketing effortsspecifically in support of Vanguards fixed income offering.

Core Responsibilities

Analyze marketing performance across campaigns channels audiences and messages to identify trends opportunities and areas for optimization.
Provide experience in working with marketing stakeholders to turn business requirements into actionable technical specifications and drive data segmentation/personalization.
Assist stakeholders in the design and execution of testandlearn approaches (e.g. A/B tests holdouts etc.) to evaluate the true impact of marketing initiatives.
Deliver insights through to clear recommendations and next steps.
Work with internal teams to build and maintain dashboards and selfservice reporting that enable marketers and leaders to quickly understand performance and make informed decisions.
Partner with marketing stakeholders to support planning optimization and postcampaign readouts with databacked insights.
Collaborate with analytics data and marketing operations partners to improve measurement frameworks automation and scalability of reporting.
Contribute to building a datadriven marketing culture promoting best practices in measurement experimentation and insight generation.
Work closely with data analysts product teams marketing strategists to align insights with business priorities and ensure analyses support decisionmaking across teams.

Qualifications

Bachelors degree in Business Marketing Economics Statistics Marketing Analytics Computer Science or a related field
5 years experience in an analytics marketing analytics or datafocused role with demonstrated impact on business or marketing decisions.
Strong proficiency in analyzing large complex datasets.
Experience building dashboards and visualizations using BI tools (e.g. Tableau)a plus
Strong communication skills with the ability to help translate complex analysis into clear insights for nontechnical audiences.
Demonstrated ability to work crossfunctionally and manage multiple stakeholder relationships.
Interest in investment products and financial markets with this role specifically focused on supporting Vanguards fixed income offering.
Interest in or exposure to AIenabled analytics advanced measurement approaches or modern marketing technology stacks.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Required Experience: