Marketing Strategy Sr. Associate

Wilmington, DE - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Description

602 Paid Search Marketing Strategy Sr. Associate

Job Description

The Marketing Strategy Sr. Associate is responsible for increasing profitable new account growth within the Paid Search channel. This position sits within the Acquisitions Center of Excellence of Card Services a key business within Chases Consumer & Community Banking group and requires adeep understanding of search engine marketing (SEM) and the ability to analyze data to optimize campaign performance.The ideal candidate will have a strong analytical mindset excellent communication skills and a passion for digital marketing.

Responsibilities:

Act as a subject matter expert offering guidance and best practices to improve paid search processes testing methodologies data presentation and campaign results.
Develop implement and manage paid search campaigns including writing compelling ad copy to maximize conversion rates.
Monitor and analyze campaign performance metrics such as Click Through Rate (CTR) Cost Per Click (CPC) Cost Per Account (CPA) and ROI using analytics tools to track and report on campaign performance.
Compile analyze and report on campaign performance metrics to provide meaningful channel insights to stakeholders.
Partner closely with card product teams to align paid search strategies with overall marketing goals.
Present campaign performance and strategic insights to key stakeholders effectively.
Identify explore and prioritize new opportunities and strategies.
Work with internal agencies to strategize and execute campaigns.

Qualifications:

Bachelors degree in Marketing Business or a related field.
Demonstrate strong data literacy skills including the ability to understand analyze and communicate data to impact business results.
Exhibit excellent written and verbal communication organizational and interpersonal skills.
Maintain strong attention to detail.
Manage multiple projects efficiently in a fast-paced environment.
Thrive in both a collaborative team environment as well as an individual contributor.
Initiate and take ownership of projects to achieve results.
Utilize analytics tools such as Excel Tableau and Adobe Analytics to extract actionable insights generate comprehensive reports and present findings clearly to stakeholders.
4 years of marketing management account management or channel strategy preferably in acquisitions.

Preferred Skills:

Proficient with Pay-Per-Click (PPC) platforms and tools (Google Ads Bing Ads Google Analytics etc.) and experience managing paid search campaigns.
Experience with other digital marketing channels (SEO social media display advertising).

Required Experience:

Senior IC

Description602 Paid Search Marketing Strategy Sr. AssociateJob DescriptionThe Marketing Strategy Sr. Associate is responsible for increasing profitable new account growth within the Paid Search channel. This position sits within the Acquisitions Center of Excellence of Card Services a key business w...

Description

602 Paid Search Marketing Strategy Sr. Associate

Job Description

Responsibilities:

Act as a subject matter expert offering guidance and best practices to improve paid search processes testing methodologies data presentation and campaign results.
Develop implement and manage paid search campaigns including writing compelling ad copy to maximize conversion rates.
Monitor and analyze campaign performance metrics such as Click Through Rate (CTR) Cost Per Click (CPC) Cost Per Account (CPA) and ROI using analytics tools to track and report on campaign performance.
Compile analyze and report on campaign performance metrics to provide meaningful channel insights to stakeholders.
Partner closely with card product teams to align paid search strategies with overall marketing goals.
Present campaign performance and strategic insights to key stakeholders effectively.
Identify explore and prioritize new opportunities and strategies.
Work with internal agencies to strategize and execute campaigns.

Qualifications:

Bachelors degree in Marketing Business or a related field.
Demonstrate strong data literacy skills including the ability to understand analyze and communicate data to impact business results.
Exhibit excellent written and verbal communication organizational and interpersonal skills.
Maintain strong attention to detail.
Manage multiple projects efficiently in a fast-paced environment.
Thrive in both a collaborative team environment as well as an individual contributor.
Initiate and take ownership of projects to achieve results.
Utilize analytics tools such as Excel Tableau and Adobe Analytics to extract actionable insights generate comprehensive reports and present findings clearly to stakeholders.
4 years of marketing management account management or channel strategy preferably in acquisitions.

Preferred Skills:

Proficient with Pay-Per-Click (PPC) platforms and tools (Google Ads Bing Ads Google Analytics etc.) and experience managing paid search campaigns.
Experience with other digital marketing channels (SEO social media display advertising).

Required Experience:

Senior IC

Key Skills

Digital Marketing
Marketing
MailChimp
Business Management
Constant Contact
HubSpot
Responsys
Email Marketing
Adobe Photoshop
Social Media Management
Copywriting
Adobe Indesign

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About Company

JPMorganChase

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more

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