Director Product Marketing

InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 brands and leading publishers InMobi is where intelligence creativity and accountability converge. By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact.

Through Glance AIwe are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery. Spanning diverse categories such as fashion beauty travel accessories home décor pets and beyond Glance AI delivers deeply personalized shopping rich first-party data and unparalleled consumer access it harnesses InMobis global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work and by MIT Technology Review Fast Companys Top 10 Innovators and more InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank Kleiner Perkins and Sherpalo Ventures InMobi has offices across San Mateo New York London Singapore Tokyo Seoul Jakarta Bengaluru and beyond.

AtInMobi Advertising youll have the opportunity to shape how billions of users connect with content commerce and brands worldwide. To learn more visit

Location: San Francisco or New York

Role Overview

We are looking for aDirector of Product Marketingto lead thecommerce narrative market positioning and GTM strategyfor the products being built within our DSP. This role sits at the intersection ofproduct strategy market truth and category definition translating complex commerce data and AI-driven capabilities intoclear credible outcome-led positioning.

This leader will be thesingle-threaded owner of the DSP commerce story grounded in a strongoutside-in voice-of-the-customer perspective. The role defineswhat we build for whomwhy it matters andhow it should be understood in the market not downstream sales enablement execution.

In addition to commerce use cases this role will ownproduct marketing for app user acquisition re-engagement and retargeting positioning these asfoundational inputs to commerce and lifecycle outcomes not standalone performance features.

What You Will Own

Outside-In Market & Customer Insight (Foundational)

• Act as thevoice of the customerfor DSP-led commerce and app growth products.
• Build deep understanding of:
• Buyer motivations constraints and decision criteria
• How commerce performance and RMN budgets are actually allocated
• What customerssay they wantvs what theyactually buy
• Use customer insight to:
• Define ICPs and buying personas
• Prioritize use cases
• Pressure-test internal assumptions
• Be the internalarbiter of market realitywhen opinions diverge.

Commerce Strategy & Narrative (Primary Ownership)

• Definewhat Commerce in the DSP means outcomes ICPs use cases and differentiation vs RMNs retail media platforms and performance DSPs.
• Build and own theend-to-end commerce narrative:
• Problem framing rooted in customer pain
• Clear value proposition tied to measurable outcomes
• Why DSP-native commerce vs alternatives
• Ensure positioning reflectshow customers talk and buy not internal architecture.

App User Acquisition Re-engagement & Retargeting (Core Use-Case Pillar)

• Own theproduct marketing strategy and narrativefor:
• App user acquisition
• User re-engagement
• Retargeting and lifecycle marketing
• Position these capabilities asinputs into commerce outcomes(conversion repeat purchase LTV) not isolated performance tactics.
• Define ICPs buying triggers and success metrics for growth and performance marketers.
• Ensure consistent storytelling acrossfull-funnel and lifecycle motions.

Ecosystem Depth

• Run product marketing for 3P DSPs
• Also own product marketing tracks with marquee measurement and attribution tracks

Product GTM & Launch Strategy

• OwnPR/FAQ positioning docs launch narratives and GTM frameworksfor commerce and app growth products.
• Ability to execute both PLG and SLG motions
• Partner closely with Product to run aworking-backwards motion:
• Validate ICP and buyer before build
• Define success metrics customers care about
• Influence roadmap prioritization using market insight
• Driveevent-led and moment-led launcheswith clear strategic intent.

Cross-Functional & Team Leadership

• Act as thePMM leader for the DSP commerce and app growth domain working across product marketing business
• Build and mentor PMMs focused onoutcome-driven market-first product marketing.
• Be a thought partner to senior leadership onwhere commerce and app growth belong in the DSP strategy and where they donot.

What Success Looks Like:

• DSP commerce is understood internally and externally asa category not a feature set.
• App acquisition re-engagement and retargeting are positioned aspart of a unified commerce and lifecycle story.
• Product decisions increasingly reflectoutside-in customer insight.
• Launches arecredible outcome-led and strategically timed.
• PMM is viewed as anupstream strategic function shaping product and GTM direction.

The InMobi Culture

At InMobi culture isnt a buzzword; its an ethos woven by every InMobian reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values thinking big being passionate showing accountability and taking ownership with freedom guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

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