Marketing Automation Intern

Bachelors degree or graduating senior
Bachelors degree in Business or Marketing/Communication Management Computer Science or other technology field preferred (equivalent experience in lieu of degree will be considered)

Preferred Experience:

Must have experience in campaign or email marketing communication administration or analysis customer/client service HTML coding and demonstrated understanding of eCommerce technologies (platforms recommendation engines etc.) and key trends (mobile social SEO etc.) list services CRM or other demographic understanding
Experience with Marketing Automation Platforms preferably Marketo. Requires experience in nurturing leads performing drip campaigns and building/measuring marketing campaigns that boost customer retention and enhance the overall customer journey
Experience with Smartsheets
Experience with data analytics and visualization tools such as Tableau
Demonstrated experience in these areas a strong plus: Project scheduling Data analysis Customer relationship management tools Web development and graphic design

The Marketing Automation Intern is tasked with supporting the IEEE Enterprise marketing automation operations and will be co-responsible for scheduling execution coordination quality and compliance of assigned IEEE managed email marketing outreaches. These outreaches may be one-time communications or multi-stage programs and often include promotions tied to IEEE products and services. This role works within the Brand Marketing & Communications Department on the Marketing Automation and Business Intelligence Team.

The Marketing Automation Intern will learn and be tasked with understanding customer goals and drive program experimentation in a data-driven manner to support marketing automation programs and enhance overall member/customer user experiences. This position seeks to gain hands-on experience to the existing marketing technology stack of tools including Marketo. This internship will also provide the incumbent with experience in a fast pace and high volume environment and will assist in identifying strategic and tactical areas of improvement related to the service.

The Marketing Automation Intern is also responsible for applying logic and creativity in strategic initial planning implementation monitoring optimization analysis and reporting of all activities provided through the service. This position identifies and delivers ad hoc reports and dashboards for analysis to answer key questions regarding member/customer and campaign performance.

The incumbent strives to drive project growth while seeking opportunities to expand upon existing business. This may include facilitating collaboration template management and/or coordinating shared marketing programs among IEEE OUs.

The individual also aids in support of ongoing or new IEEE projects to ensure deadlines are addition they provide support for the Display Advertising program and related business intelligence and analytical services as necessary.

This is a high contact position requiring independent judgment and the ability to communicate effectively.

Key Responsibilities

Specific duties include but not limited to:

Marketing Automation Campaign Design/Development/Optimization Program Coordination and Customer Care

Project Support Research and Development Staying Current in Technology and Market Trends

Campaign Operations and Trafficking

Performs daily email marketing activities involving set-up scheduling testing and deployment of one-time recurring scheduled or triggered email campaigns

Conducts daily seed and mini seed tests to assure brand conformance and quality

Manages daily weekly and monthly campaign calendars to ensure optimal collaboration among IEEE business unit clients editorial and list management teams

Assists internal customers (staff) with building email campaigns and database selection and ensures HTML presentation is representative of the quality standards defined by IEEE

Troubleshoots technical issues related to HTML templates list segmentation code related concerns and other aspects of Campaign Operations

Develops and tests supported landing pages (includes quality assurance ensuring leads are captured through proper forms and maintaining automated journeys)

Ensures that assigned campaigns delivered on the behalf of IEEE maintain brand integrity

Aids in campaign design and provides content element recommendations to improve response

Supports and demonstrates best practices for email marketing execution and management

Multitasks in a fast paced high volume work environment pivoting priorities and reconfiguring timelines on a daily basis

Business Analysis and Reporting

Generates reports or dashboards for analysis of individual and recurring marketing outreaches

Analyzes campaign and display ad program reports generated and identifies key data to drive improvement for existing/new marketing strategies

Assists in the creation of reporting dashboards conducts A/B testing and provides test results to various levels of staff to drive highly-targeted segmentation delivery and content decisions

Tracks performance metrics and supports the campaigns team to ensure marketing and business decision-makers get the right insights they need to develop increasingly better-performing campaigns

Business Development and Support

Maintains existing customer relationships and identifies ways to further develop existing programs and/or introduce new strategies of reaching customers

Works with IEEE staff and volunteer customers to ensure the intake process is followed and project requests include necessary information to execute standalone campaigns or robust marketing automation programs