Senior Media Planner Political & Advocacy
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Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
Join our Media Planning team and support our Political & Advocacy programmatic sales organization. As a Senior Media Planner youll lead the development of strategic media plans and RFP/RFI responses partnering closely with sales and cross-functional teams to deliver thoughtful KPI-driven proposals. This role will support our Pollical & Advocacy vertical and must be comfortable working on both sides of the aisle.
This role is designed for an experienced media planner who can translate client goals into clear actionable recommendations and communicate confidently with internal stakeholders. Youll play a meaningful role in driving revenue and shaping how we approach planning at a fast-growing digital advertising technology company. Candidates must be based in the Central Time Zone and able to work Central hours.
WHAT YOULL DO
- Lead the development of media plans and proposals that support new business and account growth
- Own the end-to-end planning process for RFPs and proactive proposals ensuring accuracy clarity and on-time delivery
- Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
- Guide campaign design across channels including display video social email streaming audio and DOOH
- Translate campaign goals into specific audience inventory and targeting recommendations using internal and third-party data
- Act as a subject-matter expert on products solutions and media capabilities for sales and internal partners
- Collaborate closely with sales analytics and other teams to ensure alignment on goals timelines and deliverables
- Capture and share market and client feedback to inform planning approaches and product improvements
- Help build and maintain proposal templates reference materials and best practices
- Continuously improve proposal quality workflows and planning processes to increase efficiency and consistency
WHO YOU ARE
- An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs budgets and timelines
- Highly detail-oriented and accountable with the ability to manage work independently and meet tight deadlines
- A clear proactive communicator who keeps stakeholders aligned and informed
- Collaborative by nature and comfortable working cross-functionally with sales analytics strategy and product teams
- Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process
- Adaptable and comfortable navigating changing requirements without sacrificing quality
- Organized and effective at managing multiple priorities in a fast-paced environment
- Curious about advertising trends and motivated by using data and insights to drive better outcomes
WHAT YOULL NEED
- Bachelors degree preferred (or equivalent experience)
- 34 years of experience in digital media planning strategy or online advertising
- Strong understanding of digital ad metrics analysis and pricing models (CPM CPC CPA)
- Experience planning across multiple advertising categories and using data to inform recommendations
- Advanced working knowledge of Excel and PowerPoint
- Ability to work independently while contributing to a collaborative team environment
BONUS POINTS
- Agency experience
- Political experience
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $70000 - $85000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Senior IC
Key Skills
- Google Marketing Platform
- Google Ads
- Math
- Media Buying
- Media Planning
- Pivot tables
- Adobe Audience Manager
- Microsoft Powerpoint
- Research Experience
- Microsoft Excel
- DoubleClick
- DoubleClick for Publishers
About Company
Zeta Global empowers businesses with cutting-edge data-driven marketing solutions. Harness the potential of AI-driven insights and customer engagement.
