Vice President, Editorial, Content Strategy & Creative Platforms

JOB SUMMARY

Marriott International is entering a new chapter of growth and Vice President Editorial Content Strategy & Creative Platformswill serve as the architect and steward of the brands voice storytelling and cultural presence around the world. This leader shapes how the brand speaks entertains and connects across every owned platform and touchpoint. This role is focused on elevating and expanding aglobally consistent yet locally resonant content ecosystemthat is social-first entertainment-led and purpose-driven.

This leader will shape a distinctive brand personality lead global editorial and social teams and evolve owned channelsincluding social platforms and in-room TVinto a cohesiveentertainment and storytelling enginefor the company. Blending creative instinct cultural fluency and operational rigor this role enables brands to inspire inform and make meaningful impact.

This role shapes how millions experienced the brand every dayon phones screens and in physical spaces around the world. It represents a rare opportunity to build a modern global storytelling engine that not only markets hospitality butentertains inspires and makes impact establishing Marriott International as an industry leading creative center of excellence a key differentiator across the industry.

WHAT SUCCESS LOOKS LIKE

• A distinctive and consistentglobal brand voice and personality clearly defined and expressed across all owned platforms markets and brands.
• Editorial social and content storytelling that is culturally fluent emotionally resonant and unmistakably on-brand while enabling meaningful local adaptation across languages and regions.
• All owned social platforms (Instagram TikTok Pinterest LinkedIn Facebook YouTube WeChat WhatsApp and emerging channels) operate as acohesive social-first story led ecosystemwith strong engagement growth and cultural relevance.
• Owned content platformsincludingin-room and on-property TVfunction as a trueentertainment arm of the company enriching the guest experience and strengthening brand affinity.
• Global editorial and social teams are aligned empowered and supported by clear frameworks playbooks and standards of excellence.
• Content is consistentlyplatform-native innovative and optimized balancing creative ambition with performance insights and audience data.
• Purpose-driven storytelling is authentically woven into brand narratives elevating social impact sustainability and community initiatives across all touchpoints.
• Regional and local teams feel supported equipped to tell stories that resonate local stories while contributing to a unified global brand experience.
• The brand is recognized internally and externally as aleader in modern entertainment-led hospitality storytelling contributing to measurable gains in engagement relevance and brand love.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Journalism Entertainment Film Marketing & Communications or related major.
• 12 years of experience leading editorial social and content at a global consumer lifestyle hospitality fashion or culture-driven brand.
• Deep expertise in social-first storytelling and owned media ecosystems.
• Proven experience balancing global brand consistency with local cultural nuance.
• Demonstrated ability to shape and steward a clear editorial voice with strong instincts around narrative one and storytelling.
• Experience managing large multidisciplinary teams across regions.
• Demonstrated passion for entertainment culture and purpose-driven brand building.
• Proven ability to operate seamlessly at both strategic and hands-on levels balancing big-picture thinking with executional excellence.
• A collaborative inclusive leadership style with strong influence skills able to build alignment and momentum across functions and markets.

Education and Experience Preferred

• Masters in Journalism Marketing or Communications.

CORE WORK ACTIVITIES Global Storytelling Voice & Brand Narrative

• Shape and steward the global brand voice personality editorial tone and messaging framework across all owned channels.
• Champion storytelling is emotionally resonant culturally relevant and aligned with brand strategy.
• Bring brand values campaigns and initiatives to life through compelling narratives that work globally while feeling authentic locally.

Global Consistency & Hyper Localization

• Develop scalable frameworks that support global consistencyin voice and storytelling while enablingmeaningful hyper-localizationacross languages cultures regions and sub-brands.
• Collaborate closely with regional and local teams to empower culturally fluent storytelling that strengthens not fragments the global brand.
• Create editorial playbooks guidelines and governance models that enable clarity cohesion and creativity at scale.

Social & Owned Platform Leadership

• Guide global strategy and execution for all owned social platforms across the Marriott Bonvoy portfolio including Instagram TikTok Pinterest LinkedIn Facebook YouTube WeChat WhatsApp and emerging platforms.
• Oversee content strategy publishing models community engagement and performance optimization.
• Champion platform-native social-first content optimized for discovery engagement and relevance.
• Lead the development of a global content calendar and new ways of working that expand storytelling capabilities for all brand initiatives.
• Evolve a creative operating model both internally and externally that maximizes scale collaboration and content creation capabilities across continents properties and partners.

Entertainment & Content Ecosystem

• Guide the evolution of the brands owned content platforms into a trueentertainment ecosystem.
• Oversee content strategy for in-room and on-property TV across all hotel locations ensuring a cohesive elevated and engaging guest experience.
• Develop original content formats series franchises and storytelling moments that deepen brand love and cultural relevance.
• Partner with internal and external partners to expand entertainment capabilities and support the growth objectives of Marriott Media.

Editorial & Content Teams

• Inspire and lead global editorial social and content teams including writers editors social strategists producers and community managers.
• Foster a culture of creativity curiosity and accountability supported by clear standards for quality and performance.
• Collaborate closely with Marketing Strategy Integrated Marketing Omnichannel Marketing PR Corporate Communications and Regional teams to ensure alignment and momentum.

Purpose-Driven & Social Impact Storytelling

• Guide purpose-driven marketingensuring company values and social impact goals are met.
• Integration purpose driven marketing narrativesacross campaign editorial social and content.
• Ensure social impact sustainability and community initiatives are authentically woven into storytelling and brand touchpoints.
• Balance credibility and creativity to create meaningful non-performative engagement and awareness.

Measurement & Optimization

• Partner with marketing strategy data and analytics and performance teams to define success metrics for content and social ensuring that the efforts support both brand and business objectives.
• Use insights to continuously refine storytelling formats cadence and platform strategies.
• Stay ahead of trends cultural shifts and platform changes to keep the brand relevant and progressive.

Leadership & Ways of Working

• Build and lead a high-performing global team.
• Establish best-in-class ways of working governance and collaboration models across regions and functions.
• Act as a senior marketing voice internally influencing leadership and advocating for the customer.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.