Marketo Migration Lead

Position Overview

We are seeking a Marketo Migration Lead to own and drive enterprise-level Marketo platform migrations and transformations. This role requires deep expertise in marketing automation architecture data integrity and scalable campaign frameworks with a strong focus on planning and executing complex migrations from legacy systems into Marketo Engage.

You will act as the technical and strategic lead for Marketo migration initiatives partnering closely with marketing operations CRM teams data engineering and cross-functional stakeholders to deliver robust scalable solutions that support client business goals and long-term platform success.

Key Responsibilities

Migration Strategy & Execution

• Lead the planning design and execution of Marketo migration initiatives from one or more legacy marketing automation platforms into Marketo Engage
• Define and manage migration approach priorities dependencies and timelines
• Ensure data integrity quality and governance throughout migration processes

Platform Architecture & Configuration

• Architect scalable Marketo solutions that support segmentation lead lifecycle scoring and personalized engagement
• Configure Marketo workspaces custom objects program templates and modular campaign frameworks
• Establish and enforce platform governance standards including naming conventions folder structures and best practices

Integration & Data Flow Management

• Lead integration planning and testing between Marketo CRM systems (e.g. Salesforce) and other critical data sources
• Ensure accurate lead/contact synchronization and end-to-end campaign attribution across systems
• Oversee API-based data migrations and complex data mapping scenarios

Campaign Framework & Journey Enablement

• Translate business requirements into reusable and scalable marketing automation frameworks
• Rebuild key campaign programs nurture paths and engagement streams in Marketo
• Provide guidance on advanced personalization strategies and dynamic content usage

Quality & Validation

• Build and execute comprehensive QA plans that validate migration outputs integrations and reporting parity
• Identify and remediate gaps between source and target platform behaviors
• Provide training and enablement to stakeholder groups on new Marketo capabilities and best practices

Stakeholder Engagement & Communication

• Serve as the primary technical liaison between business stakeholders marketing operations engineering teams and external partners
• Communicate progress risks and decisions clearly and proactively
• Mentor and support internal team members through migration execution and platform adoption

Required Skills & Experience

• Bachelors degree in Marketing Computer Science Business or related field
• 12 years of experience in digital product delivery marketing automation or software implementation
• 5 years of experience leading Marketo migrations or enterprise-scale marketing automation initiatives
• Deep expertise in Marketo platform architecture administration and best practices
• Strong understanding of data governance lead lifecycle management segmentation scoring and analytics
• Proven experience with CRM integrations especially MarketoSalesforce or similar systems
• Excellent problem-solving and project management skills
• Strong communication skills with the ability to influence cross-functional teams
• Please note this is an ONSITE position.

Preferred Qualifications

• Marketo Certification (e.g. Marketo Certified Expert or Solutions Architect)
• Experience designing scalable data and campaign architectures
• Familiarity with advanced personalization strategies dynamic content and engagement scoring
• Experience with Adobe Experience Cloud ecosystem integrations
• Agile delivery experience and familiarity with task management tools such as Jira or Azure DevOps

What Success Looks Like

• Smooth low-risk migrations with minimal disruption to business operations
• High-quality scalable Marketo platform configurations that support segmentation scoring automation and personalization
• Strong platform adoption and confidence among marketing operations and technology stakeholders
• Clean data flows accurate integrations and reliable campaign performance
• Well-documented migration outcomes best practices and enablement material

About Blue Acorn iCi

Blue Acorn iCi a business unit of Infosys Nova Holdings LLC is a digital experience partner helping global brands design build and optimize the future of customer engagement. We blend data design and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud we provide end-to-end services across commerce content analytics and customer insights. Backed by Infosys were growing fastand were looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and executionsolving complex challenges for industry leaders in healthcare retail manufacturing and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us

Blue Acorn iCi is a place for curious thinkers smart builders and digital pioneers. Were more than a consultancywere a team of innovators helping the worlds top brands shape the future of digital.

Here you wont just contribute to a projectyoull drive meaningful outcomes collaborate with cross-disciplinary teams and grow your skills in a high-impact high-growth environment. We believe great work starts with great people and were committed to creating a culture where talent thrives ideas spark change and results speak for themselves.

If youre ready to push boundaries deliver real value and help shape the next generation of digital experiencesthis is your place.

***Candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings LLC does not provide immigration or visa sponsorship for this position (including H4 EAD H1B OPT CPT TN O1 E3 or J1 visas).***

Full Time Non-Temporary Employees enjoy a competitive benefits package that includes medical dental and vision insurance life insurance disability paid time off 401(k) and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race color religion sex sexual orientation gender identity national origin protected veteran status spouse of protected veteran or disability.

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Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview please contact us at:

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