Growth and Demand Manager
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Role Description
Own FocusEconomics growth engine. This role is responsible for turning content campaigns and website traffic into measurable pipeline and revenue through paid acquisition lifecycle marketing and conversion optimization.
The Growth and Demand Manager defines how demand is generated and scaled in a predictable and data-driven way.
The Growth and Demand Manager defines how demand is generated and scaled in a predictable and data-driven way.
Responsibilities
Paid Acquisition (Google & LinkedIn Ads)
- Own the strategy setup and optimization of Google Search Display and LinkedIn campaigns.
- Build campaign structures aligned with ICPs offers and funnel stages.
- Continuously test ads audiences and landing pages to improve performance.
- Build and manage lifecycle email programs including lead nurturing product adoption and re-engagement.
- Develop segmentation workflows and marketing automation logic.
- Coordinate with the Content Lead to ensure strong campaign messaging.
- Create and manage landing pages within the CMS (structure and layout).
- Implement forms tracking and basic CRO best practices.
- Ensure ICP pages product pages and campaign pages are optimized for conversion.
- Define and track key marketing KPIs such as MQLs SQLs CAC CPL and conversion rates.
- Run continuous optimization cycles across campaigns and channels (test learn scale).
- Manage the marketing tech stack from a growth perspective including CRM marketing automation analytics and advertising platforms.
- Ensure clean handoff of leads and data from Marketing to Sales.
- Google Ads
- LinkedIn Campaign Manager
- Salesforce
- Google Analytics / Tag Manager
- CMS (WordPress)
- Close collaboration with Sales Ops Content and Product teams.
Requirements
- 46 years of experience in B2B marketing demand generation or content-driven marketing environments.
- 2 years leading strategy and execution of growth or marketing initiatives.
- Degree in Marketing Communications Journalism Business Economics or a related field.
- Hands-on experience managing paid acquisition campaigns (Google Ads and LinkedIn).
- Experience building campaigns that generate qualified leads and sales pipeline.
- Experience working with CRM and marketing automation platforms
- Strongly preferred background in B2B or SaaS environments.
- Fluent English required. Spanish is a plus.
Our Offer
- OpportunitytobuildandscalethedemandgenerationengineatFocusEconomics.
- Hybrid work model with the flexibility to work remotely for up to six weeks annually.
- Flexible working hours.
- Annual learning budget provided for professional development.
- Access to an optional private healthcare plan with Sanitas
- Office perks include complimentary fruits and coffee.
- Enjoy an international and multicultural workplace environment.
- Participate in regular team events and social gatherings including seasonal celebrations.
- Office in sunny Barcelona city center.
About us
Based in Barcelona Spain FocusEconomics is a leading provider of economic intelligence through reports data solutions and a business intelligence platform. Our clients include senior executives from multinational and national companies government organizations and think tanks. To deliver the latest economic forecasts we rely on an extensive global network of analysts from leading investment banks consultancies and national banks worldwide.
Required Experience:
Manager
Key Skills
- Forecasting
- Microsoft Access
- Math
- SAP
- Supply Chain Experience
- Analysis Skills
- SAP APO
- SAP Supply Chain Management
- Production Planning
- SAP ERP
- ERP Systems
- MRP
About Company
Find economic news, indicators & forecasts for 198 countries and over 30 key commodities. We provide reliable data and Consensus Forecasts.
