Account Director, Paid Social

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1096 Account Director Paid Social

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

Role Summary and Impact

The Social Account Director will be responsible for managing and optimising campaigns. While also developing social plans which exceed our clients expectations whether branding or ROI driven. Contributing to the execution of social media activity you will work closely with the Senior Associate Director & Global Operations Centre. To execute best in class social strategy whilst developing insightful commentary through data analysis.

Key Responsibilities:

Campaign Management

• Oversight of the implementation management and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing including planning executing & evaluating tests with methodical accuracy.

Client and Partner Management

• Create/design social strategy for client portfolio ensuring strategy is clear and most appropriate to the clients objectives and KPIs
• Direct client servicing exposure with regular contact via weekly calls campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

People Management

• Working with your line manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised and that deadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

Operational Excellence

• The appropriate use of tools to drive accountability in social buying operational efficiencies and actionable business insights with the scoping of agreed client outputs.
• Ensure financial accuracy integrating the planning and buying process and reconciliation of spends including client terms and social fees via buying templates and processes.
• Support on the day-to-day QA process minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About You:

• Passionate about social activation and driving continued excellence.
• Confidence in Snap TikTok Meta & Other Social Platforms.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Ability to develop and execute comprehensive testing roadmaps in the social space audience media creative
• Excellent communication skills both verbal and written will be particularly important in building & developing client and supplier relationships
• Ability to communicate effectively with people from all diverse backgrounds cultures countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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