Senior Salesforce Developer, Technical Lead

This individual will serve as both a hands-on architect and key platform ownertranslating business requirements into robust Salesforce solutions while maintaining best-in-class system governance performance and security standards.

Key Responsibilities

Salesforce Administration & Platform Ownership

• Serve as primary administrator for Salesforce including user management roles profiles permissions and security settings
• Maintain system integrity data quality and platform performance through proactive monitoring and optimization
• Manage releases sandbox environments and deployment processes following SDLC best practices
• Establish and enforce governance policies naming conventions and documentation standards

Development & Technical Execution

• Design and develop scalable solutions using Apex Lightning Web Components (LWC) Visualforce and declarative tools
• Build and maintain custom objects workflows validation rules flows and process automation
• Develop integrations with third-party platforms (marketing automation call center systems data platforms etc.) using APIs and middleware
• Optimize system architecture to support performance scalability and maintainability

Marketing & Sales Enablement

• Partner with Marketing and Sales teams to translate campaign lead management and funnel requirements into technical solutions
• Support lead lifecycle management attribution modeling and campaign tracking
• Build dashboards and reports that deliver actionable insights for performance marketing and sales leadership
• Ensure alignment between Salesforce and marketing automation platforms (e.g. lead scoring segmentation data sync)

Data Management & Analytics

• Implement data governance best practices including deduplication normalization and enrichment strategies
• Ensure compliance with data privacy regulations (TCPA CAN-SPAM GDPR where applicable)
• Design scalable data models that support reporting forecasting and attribution
• Monitor and improve data hygiene across all touchpoints

Stakeholder Collaboration & Strategy

• Act as a strategic partner to cross-functional teams aligning Salesforce capabilities with business objectives
• Gather document and prioritize business requirements; translate into technical specifications
• Provide recommendations for process improvements automation opportunities and system enhancements
• Train and support end users to drive adoption and maximize platform value

Qualifications & Requirements

• 58 years of hands-on Salesforce development experience in a complex multi-user environment
• Proven experience supporting Marketing and Sales organizations ideally in a lead-generation or performance marketing environment
• Demonstrated success in designing and implementing scalable Salesforce solutions
• Ability to adjust well in new atmosphere and have a great sense of responsibility in execution of any solution.

Certifications (Required)

• Required: Salesforce Administrator Certified Salesforce Platform Developer
• Preferred: Salesforce Advanced Administrator Platform Developer II

Technical Skills

• Strong proficiency in:
• Apex SOQL SOSL
• Familiarity with Aura (LWC preferred)
• Salesforce Flow and Process Automation
• Data modeling and schema design
• Experience with:
• REST/SOAP APIs and integrations
• ETL tools and middleware platforms (e.g. MuleSoft Zapier Workato)
• Marketing automation platforms (e.g. Marketing Cloud HubSpot Marketo)
• Advanced reporting and dashboard development expertise

Best Practices & Methodologies

• Deep understanding of Salesforce best practices including:
• Declarative-first development approach
• Governor limits and performance optimization
• Secure coding and data access controls
• Change management and release management processes
• Experience with Agile or Scrum methodologies
• Strong documentation discipline (technical specs data dictionaries process flows)

Core Competencies

• Strategic thinking with strong technical execution
• Problem-solving and root cause analysis
• Attention to detail and commitment to data accuracy
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication skillsable to translate technical concepts to non-technical stakeholders

Key Success Metrics

• System uptime performance and reliability
• User adoption and satisfaction
• Speed and quality of solution delivery
• Data accuracy and integrity
• Impact on lead conversion pipeline visibility and operational efficiency

Why This Role Matters

This role is critical to enabling scalable growth across marketing and sales by ensuring Salesforce operates as a high-performance insight-driven platform. The right candidate will not only maintain the systembut continuously evolve it to unlock new efficiencies improve customer experiences and drive measurable business outcomes.

Required Experience:

Senior IC