Senior Salesforce Developer, Technical Lead

This individual will serve as both a hands-on developer and key platform leader translating business requirements into robust Salesforce solutions while delivering best-in-class system governance performance and security standards.

• Key Responsibilities

  Salesforce Platform Leadership

  • Drive system integrity data quality and platform performance through proactive monitoring and optimization
  • Manage releases sandbox environments and deployment processes following SDLC best practices
  • Establish and enforce governance policies naming conventions and documentation standards
  • Lead Salesforce administrators and standardize processes for user management roles profiles permissions and security settings

  Development & Technical Execution

  • Design and develop scalable solutions using Apex Lightning Web Components (LWC) Visualforce and declarative tools
  • Build custom objects workflows validation rules flows and process automation
  • Develop integrations with third-party platforms (marketing automation call center systems data platforms etc.) using APIs and middleware
  • Optimize system architecture to support performance scalability and maintainability

  Marketing & Sales Enablement

  • Partner with Salesforce Architect Marketing and Sales teams to translate campaign lead management and funnel requirements into technical solutions
  • Support lead lifecycle management attribution modeling and campaign tracking
  • Standardize dashboard and reporting strategy that delivers actionable insights for performance marketing and sales leadership
  • Ensure alignment between Salesforce and marketing automation platforms (e.g. lead scoring segmentation data sync)

  Data Management & Analytics

  • Implement data governance best practices including deduplication normalization and enrichment strategies
  • Ensure compliance with data privacy regulations (TCPA CAN-SPAM GDPR where applicable)
  • Design scalable data models that support reporting forecasting and attribution
  • Monitor and improve data hygiene across all touchpoints

  Stakeholder Collaboration & Strategy

  • Act as a strategic partner to cross-functional teams aligning Salesforce capabilities with business objectives
  • Gather document and prioritize business requirements; translate into technical specifications
  • Provide recommendations for process improvements automation opportunities and system enhancements
  • Train and support end users to drive adoption and maximize platform value

  Qualifications & Requirements

  Experience

  • 5 years of hands-on Salesforce development experience in a complex multi-user environment
  • Proven experience enhancing Marketing and Sales organizations ideally in a lead-generation or performance marketing environment
  • Demonstrated success in designing and implementing scalable Salesforce solutions
  • Ability to adjust well in new atmosphere and have a great sense of responsibility in execution of any solution.

  Salesforce Certifications

  • Required: Platform Developer I
  • Preferred: Platform Developer II Administrator Advanced Administrator

  Technical Skills

  • Strong proficiency in Salesforce technologies including:
  • Apex SOQL SOSL
  • HTML/JS/CSS based components preferably LWC vs Aura
  • Declarative automation tools including Flow Data modeling and schema design using Standard and Custom Objects
  • Understanding of typical Sales and Service Cloud configuration
  • CI/CD tools (e.g. Salesforce DX Metadata API Gearset)
  • Additional development experience outside of Salesforce (e.g. Java Python React Angular Vanilla HTML/JS/CSS)
  • Experience with:
  • REST/SOAP API creation and consumption
  • git based Version control systems (e.g. GitLab or GitHub)
  • ETL tools and middleware platforms (e.g. MuleSoft Zapier Workato AWS)
  • Marketing automation platforms (e.g. Marketing Cloud HubSpot Marketo)
  • AI developer tooling (e.g. Agentforce GitHub CoPilot Claude code)
  • Advanced reporting and dashboard development expertise

Why This Role Matters

This role is critical to enabling scalable growth across marketing and sales by ensuring Salesforce operates as a high-performance insight-driven platform. The right candidate will not only maintain the systembut continuously evolve it to unlock new efficiencies improve customer experiences and drive measurable business outcomes.

Required Experience:

Senior IC