Senior Paid Search Manager upto 12 months FTC
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Job Summary
If youre looking for a career that will help you stand out join HSBC and fulfil your potential - whether you want a career that could take you to the top or an exciting new direction we offer opportunities support and rewards that will take you further.
Were one of the largest banking and financial services organisations in the world with a network that covers more than 50 countries and territories. We aim to be where the growth is enabling businesses to thrive and economies to prosper and ultimately helping people fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Senior Paid Search Manager 12 months fixed term contract.
This is a fantastic opportunity to join an award-winning best-in house team both in theUK and Europe whereyoull be responsible for planning executing and optimising paid search campaigns to drive quality traffic generate leads and support our business objectives. Youll ensure all Pay Per Click (PPC) activity is compliant data-driven and aligned with our brand and commercial goals.
As an HSBC employee in the UK youll have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees enhanced maternity and adoption pay and support when you return to work and a contributory pension scheme with a generous employer contribution.
In this role youll
- Develop and implement PPC strategies across platforms (Google Ads Bing LinkedIn etc.) to meet acquisition and conversion targets
- Align PPC campaigns with overall search and digital marketing objectives
- Build monitor and optimise campaigns including keyword research ad copywriting bid management and landing page optimisation
- Conduct A/B testing to improve ad performance and conversion rates
- Analyse campaign performance using analytics tools (Google Analytics Adobe Analytics) and deliver regular reports and actionable insights to the Head of Search and other stakeholders
- Manage PPC budgets to maximise return on investment and ensure cost efficiency. Monitor spend and adjust strategies as needed
- Ensure all campaigns adhere to our compliance data privacy and brand guidelines
- Work closely with SEO content design and product teams for integrated search marketing
To be successful in this role you should meet the following requirements:
- Proven hands-on experience developing running and testing PPC campaigns ideally in a regulated industry but must be in a large-scale organisation
- Strong analytical skills and proficiency with PPC platforms and analytics tools
- Excellent communication and stakeholder management abilities
- Data-driven decision-making and trend identification
- Experience with budget management and ROI optimisation
- Up-to-date knowledge of digital marketing trends and compliance
Opening up a world of opportunity.
Being open to different points of view is important for our business and the communities we serve. At HSBC were dedicated to creating diverse and inclusive workplaces - no matter their gender ethnicity disability religion sexual orientation or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities long term conditions or neurodivergent candidates who meet the minimum criteria for the role.
Ifyouhaveaneedthatrequiresaccommodationsor changes duringtherecruitmentprocess please get in touch with our Recruitment Helpdesk:
Telephone: 44
Required Experience:
Manager
Key Skills
- Keyword Research
- Web Content
- CSS
- URL
- Link Building
- Database
- Semrush
- Search Results
- HTML
- Client Relationships
- JavaScript
- Client Websites
- On Page optimization
- Technical Reports
- Analytics
About Company
HSBC Holdings plc is a British multinational investment bank and financial services holding company. It was the 7th largest bank in the world by 2018, and the largest in Europe, with total assets of US$2.558 trillion.
