Senior Director, Marketing Strategy and Transformation, Personal and Business Banking

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

The Senior Director Personal and Business Banking (PBB) Marketing Strategy and Transformation role reports directly to the SVP Marketing PBB. This position is responsible for creating and managing a comprehensive marketing transformation roadmap for PBB at the enterprise level including oversight of budget resource allocation and execution of key partner initiatives. The Senior Director will facilitate regular business reviews and agile ceremonies to monitor progress and ensure alignment across teams.

Working closely with key partners the role will design and implement programs to progress the marketing transformation mandate and overall marketing mission to drive measurable business growth; accelerate brand awareness consideration and conversion; and deliver deep client relationships and CLV. Through effective team management the Senior Director will build and maintain relationships with internal stakeholders and executive leadership to influence strategic priorities support decision-making and drive operational efficiency. Additionally the role will lead the development of innovative approaches methodologies and evaluation criteria to achieve broad organizational objectives.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 2-3 days per week on-site while other days will be remote. Additional details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How youll succeed

• Lead and implement large-scale business initiatives in support of PBB Marketing and/or in support of the overall PBB.
• Oversee progress reviews of the transformation roadmap with senior leadership and prepare presentations and materials for senior stakeholders and the Board regarding Marketing initiatives.
• Collaborate closely with key partners to create a forward-looking plan that aligns activities with Enterprise PBB and Marketing objectives.
• Manage PBB Marketing involvement in co-op programs external talent networks and lead team-wide training and development initiatives.
• Lead efforts with control partners to evolve and align controls/governance/legal/risk processes to support transformation mandate.
• Provide leadership coaching and support to both direct and indirect teams to ensure the delivery of high-quality solutions that meet PBBs needs and annual objectives.
• Develop and consult on strategic presentations internal communications and business plans ensuring alignment with and understanding of the key priorities and messages of the Marketing domain.
• Provide continuous improvement to existing processes; ensure team output is delivered effectively and efficiently.
• Creation of executive PowerPoint presentations to support Marketing team with delivering key messages and information.
• Manage organize and facilitate corporate events including leadership sessions town halls and executive meetings; lead the coordination of Senior Management team meetings and regular business updates. Plan and schedule work and establish key priorities based on the changing needs of the business.
• Manage performance by providing fair and accurate formal and informal feedback identifying and removing obstacles to performance and by explaining how performance expectations align with business priorities.
• Work in partnership across all areas of PBB to share findings identify opportunities monitor benefits and usage. Build & maintain strong effective relationships Create a positive work environment and being an effective role model by championing CIBCs mission vision and values.
• Establish a sustainable high performance culture focusing on leadership people development and clear accountabilities through indirect management accountabilities.

Who you are

• Strong business acumen including 5-10 years of performance marketing experience.
• Demonstrated problem solving and decision-making skills: Able to analyze situations develop and implement solutions often within narrow time frames and often working with a wide variety of other people and departments.
• Solid understanding of how to plan manage and deliver large-scale marketing transformation projects such as creative/content operating model (in-house vs. outsource vs. hybrid) agency of record RFPs modernization of media measurement etc.
• Strong presentation and communication skills both written and verbal; proficiency in preparing and presenting strategic updates and program materials for executive leadership and board-level audiences.
• Team management and team building Ability to form build and manage effective teams (including through times of change).
• Excellent leadership skills - Knowledge of approaches tools and techniques for gaining the co-operation and support of others.
• Proven time management skills - Ability to efficiently balance numerous tasks/projects effectively.
• Working knowledge of PBB organizational structure policies processes and organizational initiatives is preferred.
• Experience with product ownership models and agile methodologies including coordinating business reviews and agile ceremonies is preferred.
• Demonstrated expertise in data analytics process optimization and artificial intelligence to effectively advance business objectives is preferred.
• Demonstrated ability in providing thought leadership and perspective; an ability to provide awareness understanding and convey a message.
• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

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What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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