Offline Media Lead

About Net Conversion:

Were a data-obsessed marketing and analytics agency in downtown Orlando driven by a relentless pursuit of morefor our clients and ourselves. Our people are our differentiator fostering a unique award-winning culture (10 times Best Place to Work) that champions disruptive thinking and work-life balance. Were not corporatewere better and hopefully youll learn why!

JOB TITLE: Lead Offline Media

DATE: 2026

DEPARTMENT: Media Investment

REPORTS TO: Director Media Investment

MAJOR PURPOSE:

We are looking for an experienced Paid Media Lead to develop and lead an integrated media team. This role is responsible for strategic planning across all media channels to include TV radio print outdoor OTT & digital audio with an emphasis on offline and emerging channels as well as offering insights guidance to the planning and buying teams. This person will own the strategic media planning processes for select partners which consists of developing negotiating executing and monitoring paid media campaigns.

MAJOR RESPONSIBILITIES:

• Strategic partner engagement and communication
• Lead a team of media planners and buyers and analysts that operate the following:
  • Researches negotiates and executes media plans that cost-effectively deliver on partner goals
  • Leverage internal and external research tools to pull audience competitive market and channel insights during planning.
  • Collaborates with digital media partner service teams across marketing and analytics to provide integrated cross-channel media solutions.
  • In addition to traditional media channels (TV radio print outdoor) this position is also responsible for assisting in the planning and negotiating of advanced TV (OTT) and digital audio campaigns including all necessary coordination tracking and digital reporting.
  • Develops and maintains media flowcharts authorizations and production schedules/asset summaries.
  • Works with partner and partner account teams to issue creative assets to vendors and QA all tags and placements.
  • Monitor post logs and incorporate results into partner reports based on varying partner needs.
  • Monitor the Reviews approves and processes media billing monthly
  • Regularly reconciles budgets and performance and promptly alerts the partner service account team of any issues.
• Stays current on media trends and shares new opportunities with appropriate teams
• Works closely with the Analytics team to regularly monitor and tracks campaign performance and suggests optimizations as needed
• Drive media innovation through the testing of new partners and platforms

CANDIDATE SHOULD HAVE:

• Leadership experience in a media related role with a thorough understanding of media planning buying and stewardship
• Working knowledge of tools (e.g. Strata Nielsen Scarborough)
• Demonstrated ability to lead and develop a media team so that the agency can deliver high-quality media plans for partners with ideas concepts and solutions that help us stay competitive across the marketing industry.
• Ability to lead and develop people provide meaningful feedback and manage performance. A strong professional presence is pertinent to representing the media team internally and externally.
• Broad understanding of media projects ad specifications and vendor requirements preparing presentations and RFPs
• Able to flexibly manage complex processes in a fast-paced environment.
• Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
• Detail oriented with exceptional critical thinking and problem-solving abilities
• Strong interpersonal skills to foster internal and external relationships.

NICE TO HAVE:

• Agency experience
• Leadership experience
• Exposure to OTT and digital audio (Pandora podcasts etc).
• Topline understanding of digital media KPIs management and reporting (relevant for cross channel media plans and OTT/digital audio)
• Understanding of common media research and planning tools/software
• Strong presentation skills to foster partner vendor and internal relationships

EDUCATION & EXPERIENCE:

• 8 years planning and/or buying media (TV radio print and outdoor)
• Bachelors degree in Marketing Digital Media Communications Public Relations or other related field

PHYSICAL REQUIREMENTS:

• Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks).

Net Conversion does not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please let us know at .